上海招聘

JOB DESCRIPTION

ABOUT KONTOOR BRANDS INC. :

Kontoor Brands, Inc. (KTB) is a global lifestyle apparel company with a portfolio of some of the world’s most iconic denim brands: Wrangler®, Lee® and Rock & Republic®. We design, manufacture and distribute superior high-quality products that look good, fit right, and are crafted with sensitivity to our planet to give people around the world the freedom and confidence to express themselves.

Our global community of more than 17,000 employees fosters a culture of integrity, collaboration, performance and entrepreneurial spirit. We are looking for inclusive, humble, creative and forward-looking employees with a passion for creating innovative apparel products, accessories, and solutions that are both meaningful and purposeful for consumers and employees.

For more information, visit https://www.kontoorbrands.com/

POSITION TITLE: KONTOOR BRANDS INC., Social Media Marketing Executive

LOCATION OF POSITION: Shanghai

REPORTING TO: Digital Marketing Manager

ABOUT YOUR ROLE:

• End to End execution of marketing projects and campaigns through social media lens, including development of social media plan, KOL collaboration, community management and measurement and analysis of impact.

• Development and execution of social calendar and day-to-day social content execution.

• Continuous review and active management of social communities to grow community fan base and enhance consumer engagement.

• Drive social buzz volume to fuel brand marketing campaigns and uplift Lee brand awareness.

• Maintain and develop relationship with social KOLs and partners.

• Track and monitor the performance of social media marketing activities, provide analysis review

YOUR RESPONSIBILITIES WILL INCLUDE:

Include but not limited to

• Function: Marketing

• Geographic Scope: Shanghai

• Direct reports/ Dotted Line (If any): Digital Marketing Manager

• Business Scope: Lee Jeans

WHAT WE WILL BE LOOKING FOR IN YOU:

Include but not limited to

• Skills: Good communication skills, project management skills, capabilities to manage external agencies, budget management skills, capabilities to work across multiple internal functions.

• Experience: At least 1-year Digital Agency or in-house social media marketing experience.

• Language Proficiency

  1: English Fluency: Fluent

  General/Quite Fluent/Local Level

  2: Chinese Fluency: Fluent

  General/Quite Fluent/Local Level

ACADEMIC QUALIFICAATIONS

University

SPECIFIC WORKING CONDITIONS （ if any）

Include but not limited to

• Frequency of Travel:

• Other Specific Working Conditions: *If the job requires a person to work in special working conditions this should be stated in the job description. Special working conditions cover a range of circumstances from regular evening and weekend work, shift work, working outdoors, working with challenging clients, and so forth

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories with nearly 70,000 associates and $12.4 billion in revenue. In August 2018, VF announced its plans to spin off the Jeanswear business comprised of approximately 20,000 employees and $2.5 billion in revenue. The new company, Kontoor Brands, Inc., will be a separate publicly-traded company headquartered in Greensboro, NC and includes the Wrangler, Lee, and VF Outlet brands.
 
The spin is planned to be effective in the first half of 2019 and will position Kontoor Brands as the home of iconic brands steeped in heritage and authenticity. Kontoor Brands will be the leading player in denim globally, delivering steady growth, consistent profitability and strong cash flow to support high dividends to our shareholders. As an independent, publicly-traded company, Kontoor Brands will have greater opportunities to modernize and evolve the business, pursue new market opportunities, and expand our geographic and category footprint.