上海招聘

Role and Responsibility

• Analyze digital marketing campaign performance
• Creation of monthly website scorecards
• Prepare the “whys’ behind performance trends across digital media channels and make optimization suggestions
• Provide data support and offer analysis to media teams
• Collaborate across client teams and agency partners

Role Requirements

·         Previous experience in digital marketing analytics

·         Experience with a range of marketing technologies, adobe tool suite experience preferred

·         Ability to quickly learn new marketing platforms and technologies

·         A good understanding of how to link digital marketing data across different platforms

·         Excellent verbal and written communication skills in English

·        Preferred experience with database (e.g SQL) and visualization tools (e.g. power bi, tableau etc.)

About GTB

Headquartered in Dearborn, Michigan and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive, and Retail First, the agency unified under the single name GTB in May of 2016. A WPP company, GTB has 49 global offices across 6 continents. Clients include Ford Motor Company, Johnson Controls, Ohio Art, and Purina among others.

Visit www.gtb.com for more information.