上海招聘

工作职责:

This role is a Campaign expert who will build a legacy of world-class content/digital marketing by fully leveraging digital ecosystem to better engage with both customer and consumers to drive brand love, Gymboree EE desire and buy our EE lessons.

1. Provide clear thought in interactive marketing; drive digital integration into the connection planning process;

2. Manage and integrate content planning/content calendar on each consumer touch points. i.e. wechat, weibo, douyin; baidu brand zone, etc;

3. Plan, execute and track digital campaigns/digital marketing initiatives, fully integrated to connection and commercial planning for all brand/promotion to generate brand awareness/build brand love, and to drive traffic, consumer engagement as well as to O&O. Define, track, interpret and deliver success metrics with regular report/scorecard.

任职资格:

1. Bachelor’s degree or equivalent.

2. At least 5 years content/ digital marketing experience with 3+ years from FMCG/Education company with digital marketing experiences, including but not limited to

? Social media

? e-commerce

? Search Engine optimization

? Mobile communication

? On-line communications

3. Strong communication skills both written and oral, in both Chinese and English

4. Independent, drive performance and result-oriented

Gymboree Play & Music 金宝贝儿童成长教育集团
金宝贝在1976年成立于美国，是一家全球儿童早期教育培训集团。本着“让每一个孩子健康成长，每一个家庭自信育儿”的企业使命，金宝贝在全球开设逾700家早教中心，遍布近40个国家和地区。2003年，金宝贝正式进入中国。如今，已有超过500家金宝贝早教中心覆盖170多个城市，每年服务超过30万个家庭。经过40多年的变迁和发展，金宝贝已经逐渐发展成为儿童成长方式的引导者，通过线下和线上结合的方式，为孩子及整个家庭提供全方位的成长陪伴。