上海招聘

In the role as Country Marketing Performance Leader, you are responsible for leading the Marketing Performance framework, defining the KPIs & measurement, optimising the ROI and influencing the business to act on recommendations.
You will:
? Act as a member of the Marketing Management team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
? Be responsible for defining the Marketing Performance Framework (including KPIs and measurements)
? Be responsible for driving a significant improvement of the ROI of Marketing activities to contribute to the Marketing function’s extraordinary result
? Identify recommendations and influence key stakeholders to ensure that goals are consistently met
? Lead the overall performance analysis of paid, owned and earned media to drive ROI
? Collaborate in the execution of global post activity implementation reviews, sharing key findings with stakeholders to improve the quality of global content and media development
? Contribute with identifying growth opportunities and together with Customer Engagement Team Leader, Integrated Media Team Leader and Marketing Communications Team Leader give input to hubs to meet common goals
? Lead the marketing plan process, ensuring objectives are based on a clear understanding of our current performance and ROI
? Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
? Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
? Measure performance of output in own areas to maximize efficiency and effectiveness, and ensure performance excellence throughout the year
? Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
 
In this role you will report to the Country Marketing Manager.

About IKEA We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 366 IKEA stores in 47 countries.
About GBO & Regional Hub Asia Global Business Operation (“GBO”) is an integrated partner with Countries and Group Functions in Finance, P&C, Procurement and Digital to transform, operate and continuously improve our ways of working; GBO Regional Hub Asia locates in Shanghai, providing finance and HR services to Ingka Asia countries, some finance services cover the region of North America and Europe. We deliver, expand and improve our services to ensure operational target realization and Service Level Agreement (SLA) fulfilment with a continuous improvement mindset.