上海招聘

Job Title: Marketing Manager

Job Reports to: CEO

Job Level: Manager Department: Marketing & Brand building（Stationery & toys）

Location: Shanghai

Role Mission: Manage the brand development and marketing activities within the corporate brands program, including consumer research and analysis, strategic marketing planning, marketing plan development, and measurement of corporate brand results. Coordinate implementation of programs with various cross-functional teams, customer, and 3rd parties.

Key Process Accountabilities：

1. General

-Co-Manage the brand development and marketing activities within the category or corporate brands program.

-Responsible for strategic marketing planning, marketing plan development, and measurement of corporate brand results.

-Work with the Managements support for setting Short Term and Long Term brand strategies, vision and budget.

-Coordinate’s implementation of programs with various cross functional teams at the customer.

-Assist in liaising with cross-functional teams and outside agencies to ensure brand clarity across product categories, KA channels, product development, package design, advertising, marketing, and operations.

-Ensure brand positioning is relevant and effectively implemented, delivering brand value proposition to consumer target.

-Leverage consumer and competitive analytical data

-Cooperate with our suppliers to plan and report product launches, marketing campaign and seek support.

2. Product Management

-Ensure we have active product management for all important products

-Ensure each product group has a strategy and action plan.

-Ensure action plans are budgeted, executed and reported.

-Ensure any deviation to plans are reported

3.Marketing and Sales Promotion activities

-Ensure we have an integrated on-line/offline/social media plan

-Plan and execute sales promotion activities in cooperation with the sales department and online operations department.

-Plan and execute product introduction campaigns

-Plan and execute social media campaigns

Deliverables and Indicators (KPIs)

1. Marketing revenue and growth – performance versus Plan.

2. Marketing profitability – performance versus Plan.

3. Marketing KPI’s – developing new markets and customers, Annual KA sales target reached. Completion rate of business negotiation.

Job Requirements:

Education：Bachelor degree or above

Experience ：Minimum 5-6 year's experience in 4A Marketing Agency or events management experiences for famous stationery and toy companies

-Strong customer mind

-Ability to capitalize on change

-Strategic and analytical thinking

- Accountability and self confidence

-Process development skills

-Multi-tasking skills and ability to change focus

-Ability to be proactive and take initiative

-Technical marketing and industry expertise

-Strategic Agility

-English Skills preferred, Multi-task.

Interpersonal Skill：Investigative, analytical thinking, business-driven; ability to work under pressure and self-manage and network effectively, passion for Internet and strong team spirit

T-Mall Basic Store: https://skoodle.tmall.com

Red Ridge Global Limited

Leading ASIAN MANUFACTURING, SOURCING & PRODUCT Development Company with headquarter in USA and branch offices in Canada, Hong Kong, Shanghai, Guangzhou Ningbo and India.
 Operates in several countries and cities
 Over 20 years in China
 Works with all major licenses across the globe, e.g. Disney,LEGO, Barbie,NERF, Little Pony, Play-Doh, Hello Kitty etc.
 Ships to all major oversea retailers, e.g. Walmart, Lawson, Costco, Sam’s Club, Dollar General, Family Dollar, Disney etc.,
 Business is growing and company has become one of the largest companies to produce print and paper products, including arts and craft , children books，stationary and Toys.
We would like to invite candidates to join our team with high motivation and looking for a successful career.


Red Ridge Global Limited
 
是一家生产，采购，及产品开发的公司，总部在美国，在加拿大、中国香港、上海、广州、宁波、印度、泰国、新加坡设有分公司
在中国有超过15年的业务发展史
与全球大部分知名品牌合作，如Disney, Barbie, LEGO, NERF, Little Pony, Play-Doh, Hello Kitty等等
产品销往全球主要零售商，如Lawson,Family Mart, Walmart, Costco, Sam’s Club, Dollar General, Family Dollar, Disney 等等
公司业务在不断扩大，并已发展为印刷纸品包括工艺品，玩具，文具，儿童书刊行业知名公司

随着业务不断扩大，诚邀具有工作热情的人才加入我公司。