上海招聘

Principal Accountabilities 

Market Intelligence

 

 

1. Develop market knowledge

• Analyze market trends and segment growth of assigned region
• Conduct market research to understand AP’s marketing positioning and the customer behavior
• Local champion of market intelligence process to have up-to-date information on competitive marketing.
• Local Competitive Analysis – Offer, pricing, supply capability & cost, etc.
• Use marketing tools e.g. CRM to summarize results and establish trends to facilitate regional decision making process

 

Market Development

 

 

1. Support new business development for assigned region
   • Identify and track major market opportunity before handing over to sales team

 

Local Communication

 

 

1. Promotion

• Local champion of marketing communication plan
  • Identify new opportunities for effective local market communications
  • Work with segment marketing and sales to promote new and repeatable application offerings in local market
  • Active participation of local industry associations and sustain good relationship with business, institute and government stakeholders

 

 

Market Plan Development and Execution

 

 

1. Market planning and execution

• Lead regional marketing plan and strategy development - market trending, current vs. target, external/internal environment
• Responsible for local execution of China market plan and local champion of regional marketing program
• Develop, analyze and monitor execution of local prospect pipeline
• Consistent coordination and collaboration with Sales, CT, Segment and Strategic Marketing and other function teams as needed to optimize the marketing focus for the region

 

 JOB REQUIREMENTS 

 

1. Job Incumbent is expected to have a Bachelor’s Degree in a business, marketing or engineering/science field. There is an added advantage if incumbent has postgraduate qualifications
2. Strong analytical thinking with ability with business acumen
3. Ability to thrive under pressure in a fast-paced environment and manage multi projects simultaneously
4. Strong communication and presentation skills
5. Job Incumbent is expected to have minimum of 5 years of experience in B to B marketing
6. Decent to Good English ability

About Air Products
Air Products (NYSE:APD) is a world-leading industrial gases company in operation for nearly 80 years. Focused on serving energy, environment and emerging markets, the Company provides essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemical, metals, electronics, manufacturing, and food and beverage. Air Products is also the global leader in the supply of liquefied natural gas process technology and equipment. The Company develops, engineers, builds, owns and operates some of the world's largest industrial gas projects, including gasification projects that sustainably convert abundant natural resources into syngas for the production of high-value power, fuels and chemicals.
The Company had fiscal 2019 sales of $8.9 billion from operations in 50 countries and has a current market capitalization of about $50 billion. More than 17,000 passionate, talented and committed employees from diverse backgrounds are driven by Air Products’ higher purpose to create innovative solutions that benefit the environment, enhance sustainability and address the challenges facing customers, communities, and the world. For more information, visit *******************.

关于空气产品公司
空气产品公司（Air Products, 纽约证券交易所代码：APD）是一家世界领先的工业气体公司，拥有近80年的历史。公司专注于服务能源、环境和新兴市场，为包括炼油、化工、金属、电子、加工制造和食品饮料等众多产业的客户提供生产所必需的工业气体、相关设备和应用专业技术。空气产品公司也是一家全球领先的液化天然气工艺技术和设备供应商。公司同时还开发、设计、建造、拥有并运营着一些全球***型的工业气体项目，包括气化项目。这些气化项目以可持续的方式将丰富的自然资源转换成合成气，用于生产高附加值电力、燃料和化学品。
  
2019财年，公司在50个国家和地区的运营销售额达89亿美元，当前市值约500亿美元。其全球来自不同背景的1万7千多名充满热情、富有才华和忠诚敬业的员工在空气产品公司更高目标的引领下，致力于创造创新的解决方案，助力环境改善，增强可持续发展，并解决客户、社区及全球所面临的挑战。欲获得更多信息，请登陆公司中文网站：********************** 或关注“空气产品公司”中国区官方微信。