上海招聘

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

        

Tactical  Execution

01. Assist in the development and  implementation of a growth platform strategy   

02. Work closely with CBI  team to identify relevant consumer and business insights for a strategically  well grounded marketing plan   

03. Work closely with the different marketing  managers to identify the issues from their markets and help verify the  solution they provided          

Business  Building

01. Execute detailed plan and calendar to  expand sales and achieve the assigned sales revenue goal   

02. Assist filed marketing managers to have  better planning and execution in its field   

03. Work with Finance department to  continuously monitor and measure effectiveness of promotions  

04. Identify improvement opportunities during  the process of executing marketing plan for a successful implementation of  the Marketing plan and calendar  05.    Guide and monitor regional and local stores  to execute the marketing plan with relevant activities while promoting  products and services to enhance the brand image  06.    Provide regular business review to  Marketing Director and diagnose what’s working and what’s not working          

Brand Building

01. Ensure all marketing activities designed  and implemented are uniquely own-able to McDonald’s   

02. Ensure consistent brand positioning,  personality and tone of voice across all forms of marketing communications          

Relationships

01. Insure environment and gain consensus for the development of tactics  from all relevant departments such as SCM,  Operations, and Accounting  

02. Being the best coach for all the marketing managers of the  direct-owned market   

03. Insure communication throughout marketing department of progress and  gain approval of any changes in tactical approach   

04. Insure seamless communication with agencies and suppliers   

05. Establish a productive environment of partnership that encourages free  exchange of ideas and innovations with the agencies

1. Bachelor’s degree in Marketing or relevant fields

2. 5+ years’ of solid brand marketing experience with multi-international FMCG brands, incl. ATL, BTL and digital experience. FMCG and retail industry experience a strong plus. 

3. Experience working with or for advertising agencies and vendors

4. Ability to work under pressure

5. Excellent oral communication and presentation skills

6. Fluency in Chinese and English

7. Well time management, good sense of responsibility and working attitude

8. Self-starter, proactive, taking ownership

麦当劳是全球知名的餐饮品牌，超过38,000家餐厅遍及全球100多个国家和地区。麦当劳于1990年进入中国内地市场。目前，中国是麦当劳全球第二大市场、美国以外全球***的特许经营市场，以及全球发展最快的市场。2017年7月，麦当劳与中信股份、中信资本、凯雷达成战略合作，共同运营和管理麦当劳在中国内地和中国香港的业务。截至2020年12月，中国内地有超过3,800家麦当劳餐厅，员工人数超过18万。