上海招聘

Job Purpose:

Reporting to the Marketing Director, the Marketing Manager China is responsible for the development and execution of the brand strategy in China as well as the management of global campaign localization, local marketing initiatives, retail marketing, and media buying. This position requires regular interaction with cross functional key stakeholders to understand the needs of the business to ensure all activities can be amplified 360 to maximize return on marketing investment.

 

Key Responsibilities:

·       Define and implement a marketing strategy for China

·       Initiate local marketing projects to support the launch and business in China

·       Manage the localization of global brand campaigns

·       Manage the successful media planning and execution for China

·       Leverage landlords’ best resources to maximize store visibility, brand communication and business opportunities

·       Manage the relationship and expectations with external supplier (eg. media agency, landlords)  to ensure optimal execution and increased value creation from these partners

·       Development and optimization of key external brand relationships

·       360 amplification of brand content to achieve maximum ROI and reach

·       Support local market research

·       Close budget management, reporting and analysis against all activity

·       Create seasonal reports on activity with sales figure, engagement and ROI

·       Live, endorse and promote and Canada Goose values

 

Experience, Education and Designations:

·       8 + years of experience in marketing communications

·       Bachelor degree or above

·       Ability to build internal and external relationships and contribute to a positive working environment and culture

·       Ideally industry experience in luxury, apparel/fashion, footwear, or outdoor sports

 

Knowledge, Skills and Attributes:

·       Native-level Mandarin language skills

·       Fluent English

·       Extremely motivated, possessing strong leadership skills.

·       Knowledgeable on principles, practices and techniques of marketing strategies

·       Strong analytical skills, proficiency working with data, analyzing information and report findings

·       Excellent communication skills

·       Strong project management skills

·       Demonstrated strength in time management and organization

·       A genuine passion for Canada Goose and an understanding of consumer’s perception

·       Open-minded

·       Team player

 

Working Conditions:

·       Fast paced office environment

·       20% travel 

1957年，Canada Goose 加拿大鹅在加拿大多伦多市的一间小仓库里创立，如今已发展成为世界领先的高端功能性服饰品牌之一。加拿大鹅的每个产品系列都基于北极地区的严苛要求，从坚持不懈的创新与毫不妥协的工艺中汲取灵感。从南极科研站和加拿大高纬度北极地区，到纽约、伦敦、米兰、巴黎和东京街头，人们皆以身穿 Canada Goose 加拿大鹅而感到自豪。Canada Goose 加拿大鹅在全球拥有超过 3,200 名员工，凭借“加拿大制造”的承诺成为广受认可的行业翘楚，同时也是 Polar Bears International 北极熊国际协会的长期合作伙伴。
希计（上海）有限公司是加拿大鹅在中国的总部，负责加拿大鹅在中国大陆地区线上线下的零售业务。
敬请访问 www.canadagoose.com 了解更多详情。