上海招聘

The purpose of this position is to take charge for online stores management including sales, marketing and operation with a data-oriented optimization ecosystem. Carry on data mining planning to support and dig out the key findings, further work out reasonable solution for sales improvement, EC channels management.

  Responsibilities  

Have an overall understanding of E commerce channels and closely monitor the Ecommerce performance on a regular basis to identify the optimization.

  

  

Data Function:

• Clearly understand the requirement aligned with E commerce needs and can set up a standard data report format or flow for tracking and implementing tracking tools (sales/customer/traffic data).
• Have a good command of data analysis on business such as category, traffic, sales, including but not limited to data, customer growth and customer retention analysis.
• Promotion KPIs setting and timely review the performance, taking sharp insights to brand with data support.

        

Operation Function:

  

• Follow with EC manager and marketing co-workers to develop and implement e-commerce strategy, tactical campaigns, daily operation based on shopper insights to drive sales.
• Support online distributors selling out in key online platforms to maximize sales volume and brand promotion, achieving annual sell out target.
• Create and monitor annual online sales promotion plan for key SKU’s on strategic online platforms
• Get closer with E commerce channel and try to get more exposure or resource.
• Execute online marketing pushes to increase brand exposure in coordination with the marketing.
• Communicate with brand marketing, editorial and merchandising team to collect all assets including campaign visual assets, product photos, product descriptions etc

              

？   Strictly review price policy execution and monitoring, promotion price, checking with policy and further following up.

• Keep close monitoring on competitor and campaign in terms of online display, key activities, assortment, marketing intelligence, etc., generate reports with insights.
• Monitor the consumer feedback of each site and work out the issue and opportunity for further improvement.

      

 

  

  

  Knowledge, Skills, Abilities and Behaviors  

？   More than 4-5 years' experience in online store management, familiar with E commerce key channels.

  

？   Must have strong analytical skills to analyze and interpret high amount of data and the implications

  

？   Familiar with Ecommerce channel rule and get closer with key persons.

  

？   Attention to detail & excellence-pursuing.

  

？   Ability to work under pressure and be able to prioritize multiple tasks.

  

？   Thrive in a fast paced on-time deliverable environment.

  

？   Strong communication skills to develop and build cooperative working relationship.

  

？   Proficient in Microsoft Office (Word, Excel, PPT, etc.)

  

？   Good written and verbal English.

  

  

Education

Bachelor's Degree required; major in Business/Mathematics/ IT is preferred.

  

 

关于New Era Cap
自1920年起，New Era一直利用手工技术精心雕琢世上最好的头饰。时至今日，品牌同时设计服装及配饰系列，根植于运动和街头生活文化，成为全球各地的市场领导者。
被授权经营的New Era商品超过500个，是运动、时尚、音乐和娱乐领域的首选品牌。公司总部设在纽约水牛城，其产品在80多个国家销售。有关New Era的全球办公详址和合作伙伴的详情可浏览www.neweracap.com和社交频道@neweracap。