上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展总监招聘

Marketing Manager, Consumer Business(职位编号:61802BR)

美银宝信息技术(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:银行

职位信息

  • 发布日期:2013-01-09
  • 工作地点:上海
  • 招聘人数:若干
  • 学历要求:本科
  • 职位类别:市场/营销/拓展总监  

职位描述

PayPal Marketing is responsible for all the marketing activity of PayPal China. This includes driving the acquisition for Importing buying, building our Cross Border Trade (CBT) and developing new and innovative opportunities for the business . Although we primarily focus on digital marketing, email marketing and search marketing, we also work with media, offline DM, channel partners, events and PR channels.

Overall purpose of role :

The role leads the Consumer marketing team, to support PayPal China Consumer Business. The overall purpose is to define and execute the consumer marketing strategy for PayPal China to grow PayPal's brand preference, usage and market share. Due to the quickly changing environment of Consumer Marketing, this particular role is required to be extremely agile and adept to changes, hence the candidate needs to be mentally capable and ready to manage changes.

  • 8+ years consumer marketing experience in financial industry. Native Chinese
  • Experience of creating strategic consumer marketing plans and executing tactical through the line campaigns with robust ROI measures.
  • Extensive online marketing experience, with working knowledge of search, display, email and social media marketing channels
  • Knowledge of Relationship Marketing skills and techniques, including segmentation and propensity modelling
  • Proficiency in creating and delivering compelling consumer propositions
  • Evidence of being a 'brand champion'
  • Exceptional people management skills
  • Strong project management skills with experience with work prioritisation, planning, influencing and working in cross-functional teams
  • Financial services background is a bonus, but not essential



公司介绍

PayPal(纳斯达克股票代码:PYPL)坚持以人为核心。自1998年成立至今,PayPal一直致力于引领在线支付革新。去年我们处理的交易量达40亿笔,其中10亿笔为移动支付。PayPal帮助用户更有效地管理并支配资金,并可以使用多种方式进行支付或收款。PayPal在全球范围内已拥有超过1.69亿活跃账户,创造了一个开放且更安全的支付生态系统,消费者及商家之间可以安全地进行线上、线下及移动端的交易。PayPal是全球化的支付平台,服务遍及全球203个国家和地区,支持用户以100多种货币接收和支付款项,57种货币提现到银行账户,以及在PayPal账户中拥有26种不同货币的余额。欲了解更多PayPal相关信息,请访问about.paypal-corp.com。欲了解PYPL财务信息,请访问investor.paypal-corp.com。

联系方式

  • Email:haiyma@paypal.com
  • 公司地址:地址:span陆家嘴金融服务广场