Marketing Manager, Consumer Business(职位编号:61802BR)
美银宝信息技术(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:银行
职位信息
- 发布日期:2013-01-09
- 工作地点:上海
- 招聘人数:若干
- 学历要求:本科
- 职位类别:市场/营销/拓展总监
职位描述
PayPal Marketing is responsible for all the marketing activity of PayPal China. This includes driving the acquisition for Importing buying, building our Cross Border Trade (CBT) and developing new and innovative opportunities for the business . Although we primarily focus on digital marketing, email marketing and search marketing, we also work with media, offline DM, channel partners, events and PR channels.
Overall purpose of role :
The role leads the Consumer marketing team, to support PayPal China Consumer Business. The overall purpose is to define and execute the consumer marketing strategy for PayPal China to grow PayPal's brand preference, usage and market share. Due to the quickly changing environment of Consumer Marketing, this particular role is required to be extremely agile and adept to changes, hence the candidate needs to be mentally capable and ready to manage changes.
- 8+ years consumer marketing experience in financial industry. Native Chinese
- Experience of creating strategic consumer marketing plans and executing tactical through the line campaigns with robust ROI measures.
- Extensive online marketing experience, with working knowledge of search, display, email and social media marketing channels
- Knowledge of Relationship Marketing skills and techniques, including segmentation and propensity modelling
- Proficiency in creating and delivering compelling consumer propositions
- Evidence of being a 'brand champion'
- Exceptional people management skills
- Strong project management skills with experience with work prioritisation, planning, influencing and working in cross-functional teams
- Financial services background is a bonus, but not essential
公司介绍
联系方式
- Email:haiyma@paypal.com
- 公司地址:地址:span陆家嘴金融服务广场