上海 [切换城市] 上海招聘上海市场/营销招聘上海产品/品牌主管招聘

Red Brand Account Manager

星劢贸易

  • 公司规模:少于50人
  • 公司性质:外资(欧美)
  • 公司行业:专业服务(咨询、人力资源、财会)

职位信息

  • 发布日期:2019-04-25
  • 工作地点:上海-黄浦区
  • 招聘人数:1人
  • 工作经验:2年经验
  • 学历要求:本科
  • 职位月薪:1-1.5万/月
  • 职位类别:网站运营经理/主管  产品/品牌主管

职位描述

Company Introduction

Star Brands Asia builds independent beauty brand business in China. We provide brands with complete solutions to run all aspects of the business, including digital marketing and ecommerce sales management, pop-up stores and offline business, across all retail channels. With decades of direct operational brand management experience, deep functional and product category expertise, and a successful track record, our mission is to launch and drive strong, sustainable growth of some of the most trend-setting and innovative niche beauty brands in this exciting market. If you have a passion for beauty and love creating strong unique brands, this is the place for you!

We are proud of the great brands we manage in China. These include: Morphe, Tata harper, Briogeo, Caswell-Massey, Reuzel and makeup Revolution.

Star Brands Asia在中国提供建立独立美容品牌的业务。我们为品牌业务运营的各方面提供完整的解决方案,包括数字营销和电子商务销售,弹出式商店和线下运营等,业务遍及所有的零售渠道。 凭借数十年直接的品牌运营管理经验,对于产品专业知识的了解以及成功的业绩记录,我们的使命是将那些最令人兴奋和创新小众美容品牌在这个激动人心的市场中推隆重出并推动其持续发展。如果您对美丽充满热情,喜爱创造强大的独特品牌,那么这里就是您的***选择!

我们为我们在中国经营的这些优秀品牌感到自豪。其中包括:Morphe, Tata harper, Briogeo, Caswell-Massey, Reuzelmakeup Revolution


Summary:

The role of RED Platform Manager will support overseas brands to be successfully landed onto the RED e-commerce platform (beauty-focused and cross-border mainly), with on-brand strategies and sales objectives achieved. He/she will help develop brands to be launched, help build up event/promotion plans that synchronized with platform calendars, boost and manage KOL and UGC, and manage all on-platform activities and tracking ongoing.

小红书平台经理的角色将支持海外品牌成功登陆小红书电商平台(以美妆产品和跨境业务为主),实现品牌战略和销售目标。他/她将帮助开发新推出的品牌,帮助建立与平台同步的活动/推广计划,促进和管理KOLUGC,并跟踪和管理所有正在进行的平台活动。


Essential Duties and Responsibilities:

  • Provide input to RED e-commerce platform and plan launching schedules with targeted sales revenues
  • 投入小红书电子商务平台,制定有针对性的销售收入投放计划
  • Under the support from Brand Manager, he/she will be able to manage the launching process from zero by working with key contacts of the RED platform to complete the store opening process
  • 牌经理的支持下,他/她将能够从零开始管理开店流程,与小红书平台的关键联系人一起完成开店流程
  • Launching products for each brand on each platform, building up home pages for each store online
  • 个平台上为每个品牌推出各类产品,并为每个网店建立主页
  • Responsible for additional brand marketing activities
  • 更多的品牌营销活动
  • Coordinate with counterparts such as KOL manager, copywriter etc. to make sure a successful launch and event activities
  • /span>KOL经理、文案等相关人员协调,确保各类活动的顺利开展
  • Be e-commerce obsessed, keep on trend with latest platforms in China and be able to propose new ones to develop with brand
  • 电子商务,紧跟国内最新平台潮流,能够提议能开发品牌的新平台
  • Go as deep as possible on consumer data with support from platforms, and communicate with brand strategy on product and marketing strategy if necessary
  • 台支持下,尽可能深入了解消费者数据,必要时与品牌策略人员沟通产品和营销策略
  • Be partner with platforms on consumer management including FAQ, consumer survey, fans program, corrective action plans, etc.
  • 户管理平台合作,包括FAQ,客户调查,粉丝计划,纠正措施计划等。
  • Monthly payment cross-check with platforms and financial department, and monthly review with Brand Manager on sales performance
  • 台及财务部门进行月度付款交叉核对,与品牌经理进行月度销售业绩考核
  • In general, manage all activities related to onboarding onto RED, and maintaining strong business on-site for SBA brands.
  • 管理所有与入驻小红书的相关活动,并为SBA品牌保持在小红书平台的优秀商业表现。


Qualifications:

  • Passionate with e-commerce and consumers, good knowledge on beauty products, data driven
  • 电子商务和消费者,对美妆产品有良好的了解,数据驱动者
  • Organized and good on process and time management, able to work under pressure of tight timing and sales targets
  • 的组织能力和时间管理能力,能够承受完成时间和销售目标的压力
  • Team player, result oriented
  • 团队精神,结果导向者
  • Bachelor’s degree or above, fluent English is a plus
  • 以上学历,英语流利者优先
  • Direct experience in managing RED business is required
  • 接管理小红书平台业务的经验
  • Great communication and coordination skills
  • 的沟通协调能力
  • Familiar with Microsoft Office including PPT, Excel and Word.

熟悉Office办公软件,包括PPT, Excel, Word


Application:

Please send Chinese & English CV to: kathy@starbrands.asia


For more information, please visit our website: www.starbrands.asia


公司介绍

Star Brands Asia builds independent beauty brand business in China. We provide brands with complete solutions to run all aspects of the business, including digital marketing and ecommerce sales, pop-up store and offline business, across all retail channels. With decades of direct operational brand management experience, deep functional and product category expertise, and a successful track record, our mission is to launch and drive strong, sustainable growth of some of the most exciting and innovative niche beauty brands in this exciting market. If you have a passion for beauty and love creating strong unique brands, this is the place for you!

联系方式

  • Email:kathy@starbrands.asia
  • 公司地址:镇宁路465弄181号