上海招聘

About the Department:

Customer Marketing team is part of Farfetch China Marketing department. Our team is growing, creative, highly analytical and focused on engaging consumers, driving retention and top line growth

About the Role:

As CRM Specialist，you will be responsible for china crm campaign execution and customer contact strategy that would increase our customer engagement, retention and LTV through data driven campaign strategies. The optimal candidate can manage tasks efficiently with great interpersonal skills. Understanding of marketing operations & strategy, as well as comfort with data and marketing technologies.

Responsibilities:

?Work closely with Global and local marketing team to coordinate and execute customer retention marketing campaigns.

?Manage multi-channel campaigns (Email, push, SMS, WeChat etc), including the pre-campaign planning, coordination, execution and post campaign analysis and reporting.

?Identify potential customer segments to target and develop personalized campaigns to achieve customer retention and increase member’s lifetime value

?Actively track channel engagement, CRM campaign performance, marketing ROI through appropriate analytical tools in order to continually optimize CRM initiatives.

?Support development on customer communication and promotion strategies with ongoing multivariate tests of customer segmentation, touch points, content, landing pages to drive increase and achieve KPI

Qualifications:

1. BA/BS degree is required. Advanced degree in Marketing or MBA is preferred.
2. 2+ years’ experiences in CRM campaign/multichannel marketing
3. Experiences with major CRM tools, such as Oracle-Responsys and salesforce
4. Experiences with GA, HTML is preferred
5. Strong analytical and strategic thinking skills. Demonstrated ability to translate data into actionable insights and strategic business outcomes
6. Excellent oral and written communication skills with the ability to convey marketing plans to all levels of the organization
7. Self-motivated with critical attention to detail, deadlines and reporting

Farfetch Limited 是一个立足于时尚奢侈品行业的全球领先科技平台，旨在将品牌、买手与时尚爱好者紧密连结起来。 2007 年，出于对时尚的热爱，José Neves 先生创立 Farfetch，并于次年将其发布上线。作为一个全球时尚电商平台，我们与来自 50 多个国家的 1200 多个人气品牌、买手店以及商场紧密合作，精选优质时尚单品，送至 190 多个国家的顾客手中。让全球时尚爱好者足不出户，即可选购海量奢品，尽享一站式购物体验。

此外，Farfetch 还通过 Farfetch Platform Solutions 服务为企业客户提供电商和技术解决方案；旗下的伦敦时装精品零售商 Browns 和美国潮牌寄售交易平台 Stadium Goods 为消费者提供更多时尚奢侈品购物选择；New Guards 平台则助力孵化多个全球时尚品牌。Farfetch 还积极投入到创新研发当中，不仅推出增强零售项目 —— Store of the Future 未来商店，还为时尚奢侈品行业研发核心技术、策划商业方案和提供服务。