上海招聘

KEY RESPONSIBILITIES:

Marketing campaign Planning

-Develop good understanding of the education and bilingual schools’ market in Shanghai covering marketing proposition, collaterals, student numbers and other performance criteria, as required

- Assist with the development and evaluation of marketing strategies for the school to deliver business goals and enhance relationships with key stakeholders

- Work with key stakeholders to ensure delivery of the marketing strategy consistently throughout Huili School Shanghai

- Research new media platforms, trends, and industry opportunities, and secure new media partnerships.

Marketing campaign execution

- Implement Huili Visual Identity across all marketing execution

- Develop media spot plan and maintain media relations

- Develop a range of publications and school giveaways

-Create engaging written and visual content guidelines to ensure quality. Identify and improve cross-departmental support needed to create high quality content

- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

- Administrate the creation and publishing of relevant, original, high-quality content

- Develop coherent plan and clear measurable for the website as a marketing tool. Incorporate optimization strategies, analysis data, and research best ways to increase traffic

- Increase online presence through digital marketing. Drive engagement with social media influencers and resolve customer issues through social media

- Organise and lead preparation for internal and external events for marketing and admissions.

- Track the implementation of the marketing strategy and propose actions to improve brand awareness and pupil numbers to target levels.

JOB QUALIFICATIONS

BASIC QUALIFICATION

Education Bachelor's degree or above

Language Business level communication in English and Chinese, written and spoken

EXPERIENCE Working Experience At least 5-year experience in marketing

EXPERTISE ? A track record of delivering success in a marketing related setting

? Experience with website, social media and SEO/SEM

?Good at content marketing and operation work in vertical BBS, digital forums and communities;

? Demonstrable experience of writing, editing and proofing copy

? Has in-depth understanding of the market and be able to be creative in communication message as well as in communicating with the consumers.

?Familiar with internet media, KOL, magazines, newspapers, and TV, and have good media network in education industry.

? Demonstrated skills in Excel and PPT for reporting and analysis work

? Have high self-taught motivation to know advanced digital marketing tools during daily work

? Proven ability to meet strict deadlines and maintain timelines and calendars

? Good understanding in education is preferred, passionate about education is a must

PREFERRED APTITUDES

?Excellent communication and interpersonal skills, proven ability to communicate effectively with different types of people and in cross-culture environment

? Ability to work in a fast-paced, task focused, team environment involving technical and non-technical individuals.

? Passionate about building innovative features and working with latest technology.

? Active collaborator (willing to share ideas and teach/learn from others)

? Personal Integrity, accountability and credibility

? Strong mindset for continuous improvement to meet or

exceed expectations. Commitment to quality and attention to detail.

Huili School Shanghai provides pupils access to an education rooted in the traditional values and the progressive approach to learning synonymous with Wellington College. The vision is to inspire pupils to become intellectual, independent, individual and inclusive; our Huili identity. This will be based on a model that establishes a strong understanding of the rich and deep heritage and culture of China and being Chinese, while also establishes the values, aptitudes and knowledge needed to be an effective global citizen. We aim to prepare pupils for success during and after life at Huili.

Within a culture of shared vision, mutual respect, connection and belonging, open communication and inclusive practice, the Teacher will form an integral part of a close team who aspire to continually develop and evolve in their personal and professional development.