上海招聘

Purpose & key responsibilities

• Develop, manage and deliver the brand and marketing communication plans for China businesses. Drive the business and brand objectives. Develop winning co-branding solutions with identified brands/retail partners.

• Organize promotional marketing events such as exhibitions, seminars etc and arrange PR and trade advertisement. Take lead of on-line / media channels (i.e. WeChat, Weibo, etc) for company branding campaign.

• Manage various agencies / vendors to ensure well execution of all activities.

• Promote and position Lenzing and its fiber products to textile mills.

• Support the development of new applications for Lenzing fibers with existing and new accounts.

• Strong communication / co-operation with internal commercial and E-commerce team to fulfill business requirements in Mar & Com operation level.

• Liaise with global branding team to leverage the transition of the branding strategy / insights to local team and lead branding programs for all Lenzing fibers.

• Monitor competitors’ activities and new developments in China market and report appropriately.

• Manage the hangtag service process and ensure that Lenzing branding guidelines are fulfilled.

• Initiate and cooperate with BD team for co-branding activities.

• Introduce customers to all new available marketing/promotion materials and continuously update on the status of ongoing development projects.

• Develop effective local marketing communication plans (calendars) aligned with business team, which cover the key elements of the marketing mix (trade marketing, promotion management, marketing communication, online, CRM and training).

Requirement & Qualification

• Graduate in Marketing or similar major

• At least 5 years working experience in textile industry (apparel, home-textiles, technical textiles or fabrics) or similar experience in brands and retailors; deep knowledge of B2B marketing as well as B2C.

• Familiar with digital/on-line marketing operation models; Strong capability in planning and management of various exhibitions, events, roadshow and promotion activities.

• Team-player with strong coordination, problem solving, communication and interpersonal skills.

• Sound project-management and agency/vendors management experience.

• High level of self-motivation and ambition, professional and representative customer handling.

• Readiness to travel domestically and abroad.

• High proficiency in both Mandarin Chinese and English.

about Lenzing Group
For 80 years Lenzing has been looking beyond fiber. Inspired by the needs of the world, we create smart and exciting solutions made from natural wood – for consumers, for our business partners, and for an environment worth living in. Our expertise and passion are dedicated to support the industry, brands and retailers – in sectors like fashion, beauty care or hygiene – by providing products and services that maximize value creation from both the environmental and the economical perspective. Our tenacity and engineering excellence also drive the development of innovative plant and process technologies around cellulosic fibers and related solutions. Lenzing offers great career opportunities for tech-savvy tinkerers, life-oriented researchers and visionaries with a strong sense of responsibility. Welcome to follow our company on LinkedIn, find out more from our global web sites below or check out our product web site under *********************/ TENCEL?, LENZING?, ECOVERO?, REFIBRA? and VEOCEL? are trademarks of Lenzing AG.