Senior Digital & Social Planner
上海安吉斯媒体技术有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2019-01-21
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:1-2万/月
- 职位类别:媒介经理
职位描述
A strategist first and foremost but will lead the content strategy on all the agencies clients, developing engaging, effective, insight-driven campaigns across multiple social media and digital channels.
· Develop digital & social initiatives at a marketing discipline agnostic level, translating to brief channel specific teams;
· Plan, creative, structure and integrate of content strategies across multiple channels for a wide array of subject matters, brands and categories;
· Develop strong insights based on deep universal truths;
· Work closely with creatives, copywriters, social media, and paid media, SEO managers, to deliver best-in-class content for our clients and to place digital;
· Inspire internal teams, clients and external teams with how digital and social media can be used creatively to bring ideas to life. Ensure that the client and client team have a sophisticated understanding of it;
· Champion the on-going cross-agency team integrated planning process;
· Support media & PR planners, SEO, creative and all marketing disciplines in understanding what it takes to connect with people;
· Represent expertise in key social media & digital channels and working familiarity with all marketing disciplines;
· Manage solid client relationships and provide key strategic initiatives / thinking;
Experience:
· A proven track record of implementing holistic communications planning strategies across channels that brings the big idea to life;
· Demonstrated examples of implementation of key consumer insights into the formulation of big ideas and digital/social media strategy, across all disciplines;
· Experience with the integration of creative, digital and social media, PR and in store disciplines toward a singular strategic communications approach;
Estimated division of time and resource:
· 85% time on developing and overseeing strategic social/digital planning;
· 15% time on developing thought leadership for the clients;
Expertise:
· Solid understanding of brand strategy and creative, and demonstrate experience in bringing both to life in a variety of different content channels;
· Thorough knowledge of the principles of advertising, marketing and social media, digital. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism;
· A passion for culture, trends and motivations in consumer behavior;
· Resilience, enterprise, smart thinking & an innovative outlook are important personal characteristics that will make a difference;
职能类别: 媒介经理
公司介绍
科技的迅猛发展已为数字媒体购买带来了全新的革命,为了响应这一变化,并在新兴的数据驱动媒体策略方面为客户提供最优质的服务与专业,我们创建了AMNET交易平台,致力于通过精密的技术堆栈来帮助客户精确定位目标群体,从而取得更为理想的商业效益。
我们致力于创造一种最具创新精神的环境,这将为我们的合作伙伴带来长远的价值。我们的团队由一群数字领域先锋组成,通过帮助促进买卖双方的交流,令整个交易过程更为顺畅与简单。我们采用了新方法来推动数字效益,并以此来提高数字媒体投资方面的效果。 加入我们!