市场经理 Marketing manager
宝晋建筑工程设计(上海)有限公司
- 公司规模:150-500人
- 公司性质:民营公司
- 公司行业:建筑/建材/工程
职位信息
- 发布日期:2019-04-17
- 工作地点:上海-闵行区
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:招若干人
- 语言要求:不限
- 职位月薪:1.5-2万/月
- 职位类别:市场企划经理/主管 市场/营销/拓展经理
职位描述
职位描述:
1起草制定年度,季度市场计划,包括产品推广策略,品牌建设策略,具体行动方案和预算
Drafting the annual, quarterly marketing plan, including product promotion strategy, brand building strategy, specific action plans and budgets
2并负责在公司范围内贯彻市场计划,负责组织,指导市场人员制定和细化市场执行计划,并负责组织和监督和评估实施。
Carry out marketing plan, and is responsible for the company to be responsible for the organization, guidance staff to develop and refine market execution plan, and is responsible for the organization and implementation of supervision and evaluation
3制定新产品上市计划,包括确认产品定位,确定产品利益点,并通过有效使用市场传播工具如POP,促销,广告,公关活动,视频,多媒体等,传递产品上市信息和产品利益点,负责计划和实施新产品上市促销,培训和分析工作
Make the plan of new products listed, including confirm product positioning, determine product benefits, and through the effective use of marketing communications tools such as POP, promotion, advertising, public relations activities, video, multimedia, etc., product information and product benefits, responsible for planning and implementation of the new product promotion, training and analysis
4控制、维护和提高公司品牌标识和图像的整体质量,进一步发展提高公司品牌价值
Control, maintain and improve the overall quality of the company brand and image, further development to improve the company brand value
5监督设计、文章撰写和彩页印刷品,确保其优异的品质,控制成本效益,统一品牌标准,按时完成项目
Supervise design, article writing and color print, to ensure the excellent quality, control cost and benefit, unified brand standard, to complete the project on time
6线上线下相关促销设计方案策划,执行及评估, 以提高销售量和品牌认知
Online and offline promotion related design planning, implementation and evaluation, in order to improve sales and brand awareness
7负责新的和现有网络渠道的展示页面设计方案的把控和完善
Responsible for new and existing network channels show page design scheme of the control and improvement
8技术文案支持及市场资料及内容审核及校对
Technical document support and market information and content review and proofreading
9根据品牌建设策略和计划,与潜在广告公司合作,进行产品广告的有效投放
According to the brand construction strategy and plan, cooperate with potential advertising company, product advertisement effectively
10根据销售数据报告,以及其他市场信息,进行针对市场竞争的分析,发现市场潜在机会
According to the sales data reports, and other market information, on the analysis of the competition in the market, find market potential opportunities
11借鉴并完善公司产品的市场推广方案
Reference and improve the marketing plan of the company's products
1起草制定年度,季度市场计划,包括产品推广策略,品牌建设策略,具体行动方案和预算
Drafting the annual, quarterly marketing plan, including product promotion strategy, brand building strategy, specific action plans and budgets
2并负责在公司范围内贯彻市场计划,负责组织,指导市场人员制定和细化市场执行计划,并负责组织和监督和评估实施。
Carry out marketing plan, and is responsible for the company to be responsible for the organization, guidance staff to develop and refine market execution plan, and is responsible for the organization and implementation of supervision and evaluation
3制定新产品上市计划,包括确认产品定位,确定产品利益点,并通过有效使用市场传播工具如POP,促销,广告,公关活动,视频,多媒体等,传递产品上市信息和产品利益点,负责计划和实施新产品上市促销,培训和分析工作
Make the plan of new products listed, including confirm product positioning, determine product benefits, and through the effective use of marketing communications tools such as POP, promotion, advertising, public relations activities, video, multimedia, etc., product information and product benefits, responsible for planning and implementation of the new product promotion, training and analysis
4控制、维护和提高公司品牌标识和图像的整体质量,进一步发展提高公司品牌价值
Control, maintain and improve the overall quality of the company brand and image, further development to improve the company brand value
5监督设计、文章撰写和彩页印刷品,确保其优异的品质,控制成本效益,统一品牌标准,按时完成项目
Supervise design, article writing and color print, to ensure the excellent quality, control cost and benefit, unified brand standard, to complete the project on time
6线上线下相关促销设计方案策划,执行及评估, 以提高销售量和品牌认知
Online and offline promotion related design planning, implementation and evaluation, in order to improve sales and brand awareness
7负责新的和现有网络渠道的展示页面设计方案的把控和完善
Responsible for new and existing network channels show page design scheme of the control and improvement
8技术文案支持及市场资料及内容审核及校对
Technical document support and market information and content review and proofreading
9根据品牌建设策略和计划,与潜在广告公司合作,进行产品广告的有效投放
According to the brand construction strategy and plan, cooperate with potential advertising company, product advertisement effectively
10根据销售数据报告,以及其他市场信息,进行针对市场竞争的分析,发现市场潜在机会
According to the sales data reports, and other market information, on the analysis of the competition in the market, find market potential opportunities
11借鉴并完善公司产品的市场推广方案
Reference and improve the marketing plan of the company's products
公司介绍
我们公司专注于高档酒店、餐饮、5A写字楼,各类连锁店等项目的室内外装饰设计和施工。公司以专业、高效、卓越品质赢得众多客户的好评与信赖,同时为员工发展提供了广阔而良好的平台,使个人价值得以充分体现。一旦录用,公司将提供完善的福利待遇。热烈欢迎充满活力、热爱装饰行业之士加入!
The company has a number of national registered designers and returned overseas space aesthetics consultant to mix a variety of mainstream design styles by scientific eco-environment concept, such as European, modern, neo-classical, Mediterranean, Chinese and Art Deco, etc. The combination of Chinese and western styles allow customers to feel the charm and wonder of art in rich design connotation. Regardless of design or construction team, we advocate "GSFIL" principles, namely, green, safe, stylish, smart and low-cost, meeting the needs of different clients and different occasions.
The company has a number of national registered designers and returned overseas space aesthetics consultant to mix a variety of mainstream design styles by scientific eco-environment concept, such as European, modern, neo-classical, Mediterranean, Chinese and Art Deco, etc. The combination of Chinese and western styles allow customers to feel the charm and wonder of art in rich design connotation. Regardless of design or construction team, we advocate "GSFIL" principles, namely, green, safe, stylish, smart and low-cost, meeting the needs of different clients and different occasions.
联系方式
- 公司地址:地址:span徐家汇