Digital Marketing Manager
Wyndham Vacation Resorts Consulting (Shanghai) Limited
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2019-11-28
- 工作地点:上海-虹口区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:大专
- 职位月薪:1.5-3.5万/月
- 职位类别:市场/营销/拓展经理 网店/淘宝运营
职位描述
PRIMARY ROLE OBJECTIVES:
- Monitor, alert, respond & manage with urgency any online consumer feedback in line with company social media policy.
- Producing multifaceted, effective and efficient marketing campaigns on time, on brief and on budget
- Proactively offering solutions and recommendations to internal customers for their marketing/campaign needs
- Acting as a liaison between internal customers, stakeholders and allied service departments to ensure effective communication channels are open
- Maintaining relationships with external promotional companies in order to source new marketing opportunities
- Develop marketing programs to increase awareness and drive demand and high-quality leads through cost-effective digital marketing channels.
- Grow and optimize the online customer acquisition and conversion funnel
- Manage and promote joint marketing programs with partners, from marketing campaign concept to creative content development and program execution, including online, direct mail campaigns, and social media campaigns.
- Analyse and report on online program and campaign effectiveness, metrics and dashboard through the use of web analytics and marketing automation systems to understand user behaviour.
- Communicating campaign strategies and accompanying collateral to key stakeholders
- Basic copy writing
- Responsible for job briefs to ensure the Creative Services’ team meets the job owner’s objectives
- Display innovation through inspiring, creating and improving processes and products.
WHO ARE WE LOOKING FOR?
- Undergraduate or post graduate qualifications with a focus in Marketing or equivalent combination of related education and experience
- 3+ years of experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Intermediate to advanced skills in Microsoft Office applications
- Demonstrated ability to work as a team player
- Demonstrated ability to multitask and coordinate a number of projects
- Demonstrated excellent organisation and communication skills
您将获得的是:
全球集团公司工作经验,获得与全球各区域精英学习及交流,并协同工作的机会。
相互扶持能打胜仗的精英团队
高性价比的薪酬及福利。
交通便捷的办公地点
全球领先度假会籍企业期待您的加入!
公司介绍
温德姆寰球(纽约证券交易所代码:WYND)是世界上最大的度假会籍及交换公司,也是北美最大的专业度假租赁管理公司,为近400万会员和业主家庭服务。
温德姆寰球坚信通过度假可以年复一年为家人创造一生难忘的回忆。温德姆寰球以温德姆品牌为承诺,旗下高品质、灵活性和高性价比度假酒店资产,为全球旅客随时提供宽敞的住宿条件、酒店设施和卓越服务。
温德姆寰球原隶属于温德姆环球公司,于2018年6月1日完成与温德姆酒店及度假酒店的分拆,目前依然通过全球排名第一的酒店忠诚度计划,即温德姆奖赏计划,与温德姆酒店及度假酒店保持紧密联系。"
? 220余个度假会度假酒店
? 110个国家的4300个加盟度假酒店
? 遍布北美的10,000余个专业管理的度假租赁物业
? 全球超过25,000名员工
现在全球最大的度假会籍企业Wyndham Destinations已正式进入中国,您即将加入的是一家拥有国际文化及强大经济实力支持,并深谙中国市场及消费者,茁壮成长、发展迅猛的国际企业。期待摩拳擦掌,跃跃欲试的你加入我们,成为Wyndham Destinations中国团队的精英一员。
联系方式
- 公司地址:地址:span海伦路金融街海伦中心