上海招聘

Position: Future Topic Management

Division/Department: Volkswagen China Passenger Cars Brand/Sales & Marketing

Location: Beijing

Main goals and objectives:

？Primarily the role must develop positioning and marketing plan to make these future topics visible in the market and with consumers. The position holder initiates cross-functional related initiatives towards consumers. The role therefore has a strong interface to product strategy, market intelligence and implementation team – ensuring end to end campaign integration.

Your Responsibilities:

？ Strategic positioning and marketing planning

- Develop local positioning for the topics: Technology & Innovation, Connectivity, Automated Driving, NEV/MEB with integration of product planning, China market and consumer insights

- Create marketing plan and communication roadmap for all topics with input from BUs on product launch plan and car clinic and other researches

- Crystalize USPs and messaging which can be integrated in consumer communication and campaigning

- Alignment and close cooperation with PR team on same strategic direction on all topics

- Alignment of positioning, marketing and communication plan with JVs and VGIC as consistent direction in China

- Initiate and strategically steer content planning with implementation teams

- Provide guidance to implementation team through clear briefings and information about the future topic strategy for marketing campaign creation

- Achieve differentiated and clear positioning in the market and to competitors

？ Innovation Management

- Continuously researches for new Trends and future topics relevant in industry and to Chinese consumers to incorporate insights into strategic development

- Share and guide BUs into a new innovative working approaches

- Propose pilots and new technologies to be considered in content creation and marketing planning

- Initiate and creates innovation projects together with Future Center Asia, Mobility Asia and external partnership platforms

？ Naming strategy

- Develop Latin and Chinese names for new sub-brand, products and technologies related to the future topics

- Manage and coordinate naming development within  naming process with JVs and key stakeholders

- Cooperate and align naming projects with overall naming strategy lead (Brand Topic Management)

- Ensure protocols and processes defined and strictly followed by all parties to mitigate liability for Volkswagen brand.

？ Budget Management

- Strategically plans budget in advance (annual planning) for Move Forward future topic staging in China

- Oversee and efficiently plan budget spending for future topics

？ Team Management and Knowledge Transfer

Our Requirements:

Necessary education:

？ Bachelor or above in related field

Personal skills:

？ Strong leadership ability cross-functionally

？ Strong analytical skills to build connections between strategy and operations

？ Strong ability to determine long-range strategies involving complex stakeholders

？ Always up to date on global and China market trends

？ Proactive highly self-motivated individual

？ Strong inter-personal communication and cross cultural skills

Working experience (in years):

？ Minimum 8-10 years working experience

？ Solid automotive and cross functional experience is a must

？ Proficient knowledge and experience in strategy development

？ Solid project management experience in JV set ups

？ Experienced in generating consumer insights as base of strategies

Remarks (Language, IT Knowledge, Certificates etc.):

？ Native Mandarin and fluent in English is mandatory

？ Proficient in MS Office

？ Solid presentation skills

Join us and become a part of the Volkswagen Family - We are looking forward to welcome you on board!

Please send your application in English to: Career@volkswagen.com.cn with subject “channel name (where you find this job posting) - applicant name - current company - current position- applied position”.

Volkswagen Group China

Volkswagen Group is one of the earliest and most successful international partners of China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

As early as 1978, Volkswagen Group started contacts with China. The first Santana was produced in Shanghai in April 1983. In October 1984, Shanghai Volkswagen Corporation Ltd, the first joint venture of Volkswagen Group in China, laid foundation in Shanghai. In February 1991, FAW-Volkswagen Corporation Ltd was established in Changchun, creating Volkswagen Group’s second joint venture in China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, SKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China through Volkswagen Group China and its subsidiaries.