市场分析主任 Marketing Intelligence Officer
大昌华嘉商业（中国）有限公司 - 特色原料部
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：石油/化工/矿产/地质
职位信息
- 发布日期：2012-11-02
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 职位类别：市场/营销/拓展专员
职位描述
Major Responsibilities:
1. Collecting information of economic environment and marketing intelligence, performing research and analysis, focusing on industry trend, segments, competitors and customer insights, as well as on the relevant technologies impacting the industry
2. Analysis and assessment of the competitive landscape with existing and new players: capacity, product, strategic activities, prices, innovation and communication strategy, organization, etc;
3. Providing general support to the management for strategic marketing decision making and other marketing activities as required such as brand campaigns, marketing and sales projects;
4. Set up and implementation of a competitive database (technical and commercial);
5. Implementation of PCI market strategy according to fast changing macro/micro economy
6. Active participation and consulting for strategic and growth projects;
7. Collecting and recommending exhibitions to PCI;
8. Keeping contact with third parties such as industrial institute and association;
9. Integration of market information, establish market information database and share it with BLs;
10. Promoting knowledge and use of market intelligence throughout PM (regular newsletter, knowledge sharing, etc.)
Requirements:
1. Bachelor(Master) degree in chemical related background;
2. 5 years business experience in a chemical company or related industry;
3. Strong analytical skills and ability to operate in a complex environment;
1. Collecting information of economic environment and marketing intelligence, performing research and analysis, focusing on industry trend, segments, competitors and customer insights, as well as on the relevant technologies impacting the industry
2. Analysis and assessment of the competitive landscape with existing and new players: capacity, product, strategic activities, prices, innovation and communication strategy, organization, etc;
3. Providing general support to the management for strategic marketing decision making and other marketing activities as required such as brand campaigns, marketing and sales projects;
4. Set up and implementation of a competitive database (technical and commercial);
5. Implementation of PCI market strategy according to fast changing macro/micro economy
6. Active participation and consulting for strategic and growth projects;
7. Collecting and recommending exhibitions to PCI;
8. Keeping contact with third parties such as industrial institute and association;
9. Integration of market information, establish market information database and share it with BLs;
10. Promoting knowledge and use of market intelligence throughout PM (regular newsletter, knowledge sharing, etc.)
Requirements:
1. Bachelor(Master) degree in chemical related background;
2. 5 years business experience in a chemical company or related industry;
3. Strong analytical skills and ability to operate in a complex environment;
公司介绍
DKSH Business Unit Performance Materials is a leading specialty chemicals distributor and provider of Market Expansion Services for performance materials, covering Europe, North America, and the whole of Asia. The Business Unit sources, develops, markets, and distributes a wide range of specialty chemicals and ingredients for pharmaceutical, personal care, food & beverage, as well as various industrial applications. In addition, it creates innovative and cutting-edge concepts and applications in 27 innovation centers located worldwide. With 100 business locations in 27 countries and around 950 specialized staff, Business Unit Performance Materials generated net sales of CHF 731.9 million in 2014.
大昌华嘉特色原料部是一个领先的特殊化学材料分销商和特色原料市场拓展服务供应商，业务涵盖欧洲、美国和整个亚 洲地区。特色原料业务部为制药、个人护理及化妆品、食品及饮料、以及特色化学品行业的业务合作伙伴提供采购、研发服务、营销各类特色原料及配料。我们建立 的27个应用、配方及产品开发实验室使我们能够制定成功解决方案，为您创造突破性的发展机遇。公司在全球27个国家设有100个营业网点，拥有950多名专业员工，2014年，特色原料业务部的销售净额为7.319亿瑞士法郎。
大昌华嘉特色原料部是一个领先的特殊化学材料分销商和特色原料市场拓展服务供应商，业务涵盖欧洲、美国和整个亚 洲地区。特色原料业务部为制药、个人护理及化妆品、食品及饮料、以及特色化学品行业的业务合作伙伴提供采购、研发服务、营销各类特色原料及配料。我们建立 的27个应用、配方及产品开发实验室使我们能够制定成功解决方案，为您创造突破性的发展机遇。公司在全球27个国家设有100个营业网点，拥有950多名专业员工，2014年，特色原料业务部的销售净额为7.319亿瑞士法郎。