Assistant Consumer Marketing Intelligence Manager
喜力(中国)企业管理有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-12-08
- 工作地点:上海-黄浦区
- 工作经验:无工作经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:1-1.5万/月
- 职位类别:市场分析/调研人员
职位描述
职位描述:
Job Purpose:
1, Support the Head of CMI in providing strategic information to the business that shapes portfolio, brand, investment and innovation strategies and decisions, whilst measuring marketing effectiveness and optimising ROI, based on the global CMI ways of working.
2, Main activities will consist of data & research analysis and report development.
Job challenges:
1, Quick response as well as scrupulous
2, Good ownership as well as following the guidance
3, Alert to big direction as well as detail management
Responsibilities:
1, Market research
? Agency communication
? Assist and execute brand team need based research needs
? Research projects follow up
? Update the latest market / brand performance (in regular base)
? Daily data support
? Support in research development and implementation (from brief to evaluation).
2, Management
? Agency management
? Contract and budget tracker management
? Project application system management
3, Coordination
? Coordination of orientation and training of the function and of key stakeholders
Requirements:
1, University degree in business administration or related
2, 2-4 years’ stable CMI related experience in agency of client-based company
3, Basic knowledge of qualitative/quantitative projects
4, Experience in assisting managing research projects
5, Good oral and written English
6, Active working attitude and fast learner
7, Inclined to be steady with regards to characteristic
Job Purpose:
1, Support the Head of CMI in providing strategic information to the business that shapes portfolio, brand, investment and innovation strategies and decisions, whilst measuring marketing effectiveness and optimising ROI, based on the global CMI ways of working.
2, Main activities will consist of data & research analysis and report development.
Job challenges:
1, Quick response as well as scrupulous
2, Good ownership as well as following the guidance
3, Alert to big direction as well as detail management
Responsibilities:
1, Market research
? Agency communication
? Assist and execute brand team need based research needs
? Research projects follow up
? Update the latest market / brand performance (in regular base)
? Daily data support
? Support in research development and implementation (from brief to evaluation).
2, Management
? Agency management
? Contract and budget tracker management
? Project application system management
3, Coordination
? Coordination of orientation and training of the function and of key stakeholders
Requirements:
1, University degree in business administration or related
2, 2-4 years’ stable CMI related experience in agency of client-based company
3, Basic knowledge of qualitative/quantitative projects
4, Experience in assisting managing research projects
5, Good oral and written English
6, Active working attitude and fast learner
7, Inclined to be steady with regards to characteristic
职能类别: 市场分析/调研人员
公司介绍
喜力(中国)企业管理有限公司,heineken,世界十大啤酒品牌,1864年创立于荷兰,全球***的啤酒品牌,世界品牌500强,世界第4大啤酒酿造商,世界最大的啤酒出口商之一,欧洲冠军联赛的大型赞助商
喜力于1864年由杰拉德阿德里安喜力在阿姆斯特丹创立,致力酿制最高品质的啤酒。为实践这理想,喜力自创立以来在各方面均不断改进,如酿酒技术,品质控制和包装等。
1886年,喜力率先研制出独特的一个酵母(“a”的酵母),并由喜力独家采用,是喜力啤酒品质卓越的秘诀。一个酵母能令啤酒更精纯细滑,并同时带出独有的口味。
全凭喜力家族的努力,由一个阿姆斯特丹的小本土品牌,发展成享誉国际的啤酒品牌,备受全球多个国家的顾客所拥戴。
喜力于1864年由杰拉德阿德里安喜力在阿姆斯特丹创立,致力酿制最高品质的啤酒。为实践这理想,喜力自创立以来在各方面均不断改进,如酿酒技术,品质控制和包装等。
1886年,喜力率先研制出独特的一个酵母(“a”的酵母),并由喜力独家采用,是喜力啤酒品质卓越的秘诀。一个酵母能令啤酒更精纯细滑,并同时带出独有的口味。
全凭喜力家族的努力,由一个阿姆斯特丹的小本土品牌,发展成享誉国际的啤酒品牌,备受全球多个国家的顾客所拥戴。
联系方式
- 公司地址:地址:span上海市黄浦区蒙自路763号丰盛创建大厦27楼