上海招聘

职位描述：
Objective of the job:
? Responsible for DNA & Functional Medicine testing service and platforms;
? Develop, plan and implement marketing activities to increase the value of the brand;
? Mainly responsible for communicate and corporate with internal nutrition department, operation team and external testing lab.

Key Responsibilities:
1. Developing brand strategies, marketing campaigns and programs to maximize brand value;
2. Responsible for the overall performance of the brand, which includes managing and developing the brand P&L, image and positioning in relation to the competitors;
3. Developing and executing marketing plans to drive sustainable growth.
4. Proactively identifying insights and ensuring alignment with business and brand needs.
5. Develop, plan, track and evaluate brand building related activities, e.g. advertisement, social media.
6. Work closely with internal nutrition department and operation team.
7. Perform regular market research studies to gather important brand data, assess competitor activities, assess consumer trends and behavior to ensure the brand
receives maximum visibility and perform better than our competitors.
8. Maintain contact with vendors and distributors to get critical input on how product/service design and implementation can be improved
9. Work closely with advertising agencies to manage brand marketing campaigns.

Qualification:
1. Good knowledge about the healthcare related products
2. Good internal and external communication skills
3. High self – motivation; Fluent English, Good Computer skills
4. Bachelor degree or above
5. At least 5 years working experience in healthcare industry or in FMCG industry.

2016年在上海注册成立的一家贸易公司。上海誉央将战略目标着眼全球市场，收购国内外知名健康品牌，并以中国市场为重点，拓展亚太区健康食品和膳食补充剂市场，建立可持续盈利的业务增长模式。同时，运用互联网科技将产品、服务和用户紧密结合，形成以消费者为中心的大健康生态圈，建立以共享经济模式的市场竞争优势，并结合母公司沣沅弘（北京）控股集团在资本市场的运作能力和优势，实现股东价值最大化。