上海招聘

职位描述：
Senior Digital Marketing Coordinator – Brand/Social Media

POSITION REPORTS TO:

Marketing Manager, Campaigns

POSITIONS REPORTING TO THIS POSITION:

Nil

KEY RELATIONSHIPS:

？Internal clients
？External clients
？Suppliers

PRIMARY OBJECTIVES:

To actively contribute to the company vision of making holiday dreams come true through:

？Monitor, alert, respond & manage with urgency any online consumer feedback in line with company social media policy.
？Producing multifaceted, effective and efficient marketing campaigns on time, on brief and on budget
？Proactively offering solutions and recommendations to internal customers for their marketing/campaign needs
？Acting as a liaison between internal customers, stakeholders and allied service departments to ensure effective communication channels are open
？Maintaining relationships with external promotional companies in order to source new marketing opportunities

PRINCIPAL RESPONSIBILITIES: (Include but not limited to :)

？Develop marketing programs to increase awareness and drive demand and high-quality leads through cost-effective digital marketing channels.
？Grow and optimize the online customer acquisition and conversion funnel
？Manage and promote joint marketing programs with partners, from marketing campaign concept to creative content development and program execution, including online, direct mail campaigns, and social media campaigns.
？Analyze and report on online program and campaign effectiveness, metrics and dashboard through the use of web analytics and marketing automation systems to understand user behavior.
？Respond & manage with urgency any online consumer feedback  in line with company social media policy.
？Liaising with internal customers to determine requirements of campaigns/projects
？Identifying key internal stakeholders and the impact a campaign/project will have on the Company
？Preparing campaign/project outlines, including budgets, timelines and responsibilities
？Ensuring all compliance guidelines are met and applicable legal approvals and state licenses gained as required
？Communicating campaign strategies and accompanying collateral to key stakeholders
？Monitoring campaign progress to ensure success for both parties
？Conduct research and continually self educate on marketing trends and consumer behavior
？Regular communication and negotiation, setting meeting agendas, conducting and controlling meetings, minute taking and accurate record keeping
？Basic copy writing
？Responsible for job briefs to ensure the Creative Services’ team meets the job owner’s objectives



POSITION DESCRIPTION

？Proof all material
？Provide Studio Co-ordinator with all relevant details and materials for filing when a job is finalised.
？Ensure that all reasonable directions given with regards to health and safety are followed, to not willfully place at risk the health and safety of yourself or any person in the workplace and to not willfully or recklessly interfere with or misuse anything provided for health and safety
？Display a Count On Me! service to all internal and external parties.
？Display innovation through inspiring, creating and improving processes and products.
？Show integrity in all aspects of the position by doing the right thing, taking responsibility and delivering on the promise.
？Display leadership values by ensuring effective communication and respecting your peers and managers. Support others within the team and empower each other wherever possible.

KEY POSITION CRITERIA:

？Undergraduate or post graduate qualifications with a focus in Marketing or equivalent combination of related education and experience
？3+ years of experience in digital marketing
？Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
？Experience in optimizing landing pages and user funnels
？Working knowledge of HTML, CSS, and JavaScript development and constraints
？Strong analytical skills and data-driven thinking
？Experience with A/B and multivariate experiments
？Solid knowledge of website analytics tools (e.g., Google Analytics)
？Intermediate to advanced skills in Microsoft Office applications
？Demonstrated ability to work as a team player
？Demonstrated ability to multitask and coordinate a number of projects
？Demonstrated excellent organisation and communication skills

温德姆环球公司简介
温德姆环球公司（纽约证券交易所：WYN）是世界领先的旅行产品供应商之一，能够为商务客户和个人客户提供多样化的产品和服务。集团在住宿特许经营、度假会籍、度假租赁和度假交换等领域也拥有许多领先品牌。
通过旗下全球知名的品牌，包括Wyndham Hotels and Resorts、Ramada、TRYP by Wyndham、Days、Super 8、RCI Landal GreenParks、English Country Cottages、Novasol、Wyndham Vacation Ownership、WorldMark by Wyndham等，温德姆环球公司在美国及世界各地的酒店市场中占据了较大份额。

全球领军企业的实力
作为拥有覆盖酒店业各细分市场的全球化企业，温德姆环球公司（Wyndham Worldwide）已成为数百万家庭每年欢度假期的背后动力。目前，我们的业务横跨六大洲，并非常骄傲的成为酒店住宿、度假会籍、度假租赁和分时度假交换领域最大的业界领袖。除了我们的规模外，更为重要的是我们的员工、价值观和旗帜般的“CountOn Me!”服务文化。这正是我们独树一帜的根本，并始终激励我们促进业务发展，为合作伙伴、消费者和社会提供非同一般的业务体验。


温德姆度假会简介
全球最大的度假会籍企业
作为温德姆环球公司（NYSE: WYN）下属企业之一，根据度假会籍酒店数量、度假会籍客房数量及度假会籍会员数量等指标计算，温德姆度假会籍集团均是全球最大的度假会籍企业。
?    超过24,000间度假会籍公寓单位
?    全球近17,700名员工
?    213间度假会籍酒店分布于美国、加拿大、墨西哥、加勒比海、南美和南太平洋地区
?    全球超过90万个会员家庭


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