上海招聘

职位描述：
Job Description:
-Day-to-day follow up with all online marketing projects across multiple channels: Paid search, Website content updates, Affiliate Marketing, Social media content plan, Seasonal Campaigns
-Data collecting and analysis on the digital marketing
-Utilize a range of techniques including SEO, PPC, KOL and social media
-Improve overall customer online experiences for conversions
-Responsibility for planning and budgetary control of specific project
-Evaluating customer research, market conditions and competitor data
-Manage social media to deliver and attract social content mainly on weibo & wechat platforms what are consistent with brand message and social content strategy during routine work
-Lead and implement marketing program targeting all brands/channel. Monitoring progress and results and propose improvements where appropriate
-Support digital marketing manager to develop seasonal and annual plans, and continuously monitor performance against plans, and adjust media mix accordingly by coach the media agency
-Review new technologies and keep the company at the forefront of developments in digital marketing
-Support performance monitoring of promoters and back-end data / client data analysis
-Engaging our newly recruited and existing base of customers in terms of wechat / emailing / sms / notification or other methods
-Work closely with the product team to provide product improvement recommendations from the point of view of marketing and consumer experience

Knowledge & Experience
-2+ year hands on experience in E- marketing or digital agency experiences are preferred, Bachelor's Degree required
-Strong capability to analyze competitive market, consumers, social trends and consumer online behaving
-Strong proactive communications skills and build cooperative working relationship; ability to collaborate with all levels in the organization for both internally and externally
-Strong understanding of current online marketing concepts, strategy and best practice
-Experience in Google/Baidu search engine marketing, Email marketing, and social media
-Advanced user of Microsoft Word, Excel, PowerPoint, online analytical platforms (Google Analytics; wechat & weibo back-end; Baidu index)
-Be able to work with teams & efficiently communicate both verbally and in written form with fluent in English
-Creative with can-do mindset
-Have knowledge on private healthcare and insurance will be a plus

康语是一家医疗保险科技初创公司。作为一个独立的移动社交平台，康语为用户提供可信的、真实的医疗评价及国内高品质的医疗服务推荐，旨在为客户获得更好的医疗体验。
过去的一年里，康语用户数量成长了5倍，增加到28万，其中1/4的用户成为注册用户。在上海，康语拥有1000多家医院、6万多名医师和6万多件药品等信息资源，目前仍在向北京广州等一线城市扩展业务。康语拥有超过75家高质量的医疗伙伴，并在2016年获得220万融资（2015年5万），预计2017年随着与保险企业/雇主的服务合作的加深与扩展，融资将会达到1450万。
从2015年7月与投资人的一轮融资后，康语于2017年2月从中国***孵化器-中国加速的成功毕业，并在***轮SOSV基金及China Scot Fund基金系列投资担保中融到了150万美金。
自成立以来，康语获得许多重要奖项，在中美大都会保险竞赛（共有全球150多家创业公司参与）成功进入半决赛，获得动点科技颁发的2017***外籍创业公司奖，以及全球互联网大会北京站的最具潜力创业公司15强。