Digital & CRM manager
雅诗敦(中国)
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-11-15
- 工作地点:上海-浦东新区
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:1.5-2万/月
- 职位类别:其他
职位描述
职位描述:
工作职责:
1. Develop and implement the digital strategy (with focusing on driving CRM) for ESTHEDERM to fulfill marketing objective
2. Work with consumer engagement manager to create digital campaign to precisely engage with target audience, such as SEM/SEO, Social media etc.
3. In charge of building CRM program as long term basis, offering a digitalized experience to increase database especially for scale of active user
4. Collaborate closely with SEPHORA & SPA as the key POS channel (ATL&BTL) to co-create animation to achieve win-win impact
5. Have the capability to drive initiative idea and implementation to help building up the brand
6. Deep dive on key project to summarize learning and take action for the upcoming communication
7. Coordinate with crosser-function to make sure message alignment and campaign goes smoothly
8. Keep a close eye on digital trend and emerging technology, to further dig out new communication opportunities.
任职资格:
Bachelor degree or above
At least 4+ years digital&CRM experience in FMCG industry
Strong knowledge and experience on engagement with consumer
Good communication and interpersonal skills
Fluent in Mandarin and English, in both written and oral communication
Priority setting and result oriented
Willing to learn new things especially in digital world
工作职责:
1. Develop and implement the digital strategy (with focusing on driving CRM) for ESTHEDERM to fulfill marketing objective
2. Work with consumer engagement manager to create digital campaign to precisely engage with target audience, such as SEM/SEO, Social media etc.
3. In charge of building CRM program as long term basis, offering a digitalized experience to increase database especially for scale of active user
4. Collaborate closely with SEPHORA & SPA as the key POS channel (ATL&BTL) to co-create animation to achieve win-win impact
5. Have the capability to drive initiative idea and implementation to help building up the brand
6. Deep dive on key project to summarize learning and take action for the upcoming communication
7. Coordinate with crosser-function to make sure message alignment and campaign goes smoothly
8. Keep a close eye on digital trend and emerging technology, to further dig out new communication opportunities.
任职资格:
Bachelor degree or above
At least 4+ years digital&CRM experience in FMCG industry
Strong knowledge and experience on engagement with consumer
Good communication and interpersonal skills
Fluent in Mandarin and English, in both written and oral communication
Priority setting and result oriented
Willing to learn new things especially in digital world
职能类别: 其他
公司介绍
上海诺司贸易有限公司是法国NAOS集团在中国的分公司,NAOS集团旗下有三大护肤品牌,INSTITUT ESTHEDERM 就是其中之一。法国高科技美容沙龙护肤品牌 INSTITUT ESTHEDERM 创立于1978年,迄今已有38年的历史。
创始人 Jean-No l Thorel博士,著名细胞生物学家,潜心研究细胞生存哲学为基础的护肤理念。他指出皮肤是一个生态系统,拥有充足的资源和与生俱来的自我保护能力,并与环境有着不可分割的关系。作为先天性光敏感症患者,博士的梦想便是借助科学的力量为自己的肌肤问题寻求解决方案,研究出了"GLOBAL CELLULAR PROTECTION肌因防护专利" ,也同时塑造了ESTHEDERM在全球防晒领域不可动摇的权威地位。
传统上,我们会把皮肤分干、中、油性来护理,但他认为这只能针对及解决某一种皮肤毛病,另一毛病又会随之出现,更甚者可能导致恶性循环。THOREL 博士以创新皮肤生态循环 (Skin Ecology) 为根本护肤概念,认为当皮肤失调时,需要的不是过度呵护,而是再教育肌肤,重拾失去的平衡。ESTHEDERM产品注重于有效保持皮肤年轻,充分发挥其天然自我保护能力。
品牌的科研团队研制出超过80多项配方,一直备受国际皮肤医学及美容界的重视。多年内获奖无数,例如2011年 Bazaar "Best Inflight Skin Secret", 2012年 VOTRE BEAUTé 专业美容奖项,及 MADAME FIGARO 的Beauté Stars 等等,深受美容专业人士推崇。
网站:http://*****************************/
创始人 Jean-No l Thorel博士,著名细胞生物学家,潜心研究细胞生存哲学为基础的护肤理念。他指出皮肤是一个生态系统,拥有充足的资源和与生俱来的自我保护能力,并与环境有着不可分割的关系。作为先天性光敏感症患者,博士的梦想便是借助科学的力量为自己的肌肤问题寻求解决方案,研究出了"GLOBAL CELLULAR PROTECTION肌因防护专利" ,也同时塑造了ESTHEDERM在全球防晒领域不可动摇的权威地位。
传统上,我们会把皮肤分干、中、油性来护理,但他认为这只能针对及解决某一种皮肤毛病,另一毛病又会随之出现,更甚者可能导致恶性循环。THOREL 博士以创新皮肤生态循环 (Skin Ecology) 为根本护肤概念,认为当皮肤失调时,需要的不是过度呵护,而是再教育肌肤,重拾失去的平衡。ESTHEDERM产品注重于有效保持皮肤年轻,充分发挥其天然自我保护能力。
品牌的科研团队研制出超过80多项配方,一直备受国际皮肤医学及美容界的重视。多年内获奖无数,例如2011年 Bazaar "Best Inflight Skin Secret", 2012年 VOTRE BEAUTé 专业美容奖项,及 MADAME FIGARO 的Beauté Stars 等等,深受美容专业人士推崇。
网站:http://*****************************/
联系方式
- 公司地址:丝芙兰