Trade Marketing Manager
乐高玩具(上海)有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-11-10
- 工作地点:上海-徐汇区
- 工作经验:无工作经验
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:2.2-4万/月
- 职位类别:贸易/外贸经理/主管
职位描述
职位描述:
Are you an expert in retail marketing who is passionate about providing the excellent shopper experience and service? If yes, here's an opportunity for you to be a part of our China Marketing team to help expand our LEGO China Business.
Trade Marketing:
Our mission as a department is to do:
? Store development
? Shopper experiences and activation
? Visual merchandising management
Your tasks will include:
Store development:
? Be responsible for the planning, development and delivery of new store openings and store upgrades by implementing innovative and high impact store designs and solutions - grounded in shopper insights - the position will ensure that we build the LEGO brand/product presence in-store aligning with global standard;
? Work closely with internal stakeholders (e.g. field sales, KAM, property function, etc) on site acquisition, property management, exit, etc.
? Channel focused
Shopper experience and activation:
? Drive consumer engagement in retail stores through retail activation of campaigns and products in retail channels based on marketing and customer business plans;
? Develop consumer engagement solutions for retail stores in an innovative way to continuously improve shopping experience
Visual merchandising management:
? Be responsible for the development and the creative direction of all aspects of the in-store visuals, covering in-store visual merchandising, displays and planograms
? Deliver full scope of planogram solutions from development to evaluation and adjustment;
? Ensure the brand image in market is aligned with the China strategy and reflects at the same time the market needs
The Must-to-Have's and the Nice-to-Have's for this role:
You must have:
? At least 6+ years in retail marketing or trade marketing
? Bachelor’s degree
? Experiences in leading MNCs in Consumer Goods and Retail industries
? Experience in VM
? Flexible, adaptable, can-do attitude
? Ability to work independently as well as in teams
? Strong communication and interpersonal skills
? Good command of English and mandarin
? Willing to travel at reasonable frequency level
It would be nice for you to have:
? MBA/Master is preferred
? Experiences in working in organizations with global matrix
? Good understanding of the China retail industry and environment
? Comprehensive understanding of running premium branded retail stores.Join the global family of The LEGO® Group
How to apply:
The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration and quality – use the APPLY NOW button.
BRINGING IT TO LIFE
"It is fascinating to be part of an organization that builds a better tomorrow for children. Although being a support function you are fully aware that your efforts have a huge impact. It is great to be part of immense growth plans and globalization, and that you never know what tomorrow brings.”
Are you an expert in retail marketing who is passionate about providing the excellent shopper experience and service? If yes, here's an opportunity for you to be a part of our China Marketing team to help expand our LEGO China Business.
Trade Marketing:
Our mission as a department is to do:
? Store development
? Shopper experiences and activation
? Visual merchandising management
Your tasks will include:
Store development:
? Be responsible for the planning, development and delivery of new store openings and store upgrades by implementing innovative and high impact store designs and solutions - grounded in shopper insights - the position will ensure that we build the LEGO brand/product presence in-store aligning with global standard;
? Work closely with internal stakeholders (e.g. field sales, KAM, property function, etc) on site acquisition, property management, exit, etc.
? Channel focused
Shopper experience and activation:
? Drive consumer engagement in retail stores through retail activation of campaigns and products in retail channels based on marketing and customer business plans;
? Develop consumer engagement solutions for retail stores in an innovative way to continuously improve shopping experience
Visual merchandising management:
? Be responsible for the development and the creative direction of all aspects of the in-store visuals, covering in-store visual merchandising, displays and planograms
? Deliver full scope of planogram solutions from development to evaluation and adjustment;
? Ensure the brand image in market is aligned with the China strategy and reflects at the same time the market needs
The Must-to-Have's and the Nice-to-Have's for this role:
You must have:
? At least 6+ years in retail marketing or trade marketing
? Bachelor’s degree
? Experiences in leading MNCs in Consumer Goods and Retail industries
? Experience in VM
? Flexible, adaptable, can-do attitude
? Ability to work independently as well as in teams
? Strong communication and interpersonal skills
? Good command of English and mandarin
? Willing to travel at reasonable frequency level
It would be nice for you to have:
? MBA/Master is preferred
? Experiences in working in organizations with global matrix
? Good understanding of the China retail industry and environment
? Comprehensive understanding of running premium branded retail stores.Join the global family of The LEGO® Group
How to apply:
The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration and quality – use the APPLY NOW button.
BRINGING IT TO LIFE
"It is fascinating to be part of an organization that builds a better tomorrow for children. Although being a support function you are fully aware that your efforts have a huge impact. It is great to be part of immense growth plans and globalization, and that you never know what tomorrow brings.”
职能类别: 贸易/外贸经理/主管
公司介绍
The LEGO Group offers unique and challenging career opportunities in a global organization founded on fun, creativity and innovation. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". And that has been our guideline since 1932. Today, LEGO Group is the world’s largest manufacturer in construction toys and LEGO products are sold in more than 130 countries. Our head office is in Billund, Denmark, and we have subsidiaries and branches throughout the world.
Take your potential to the next level
Join us and make the most of your potential in our supportive team culture where you can share ideas, try new things and make a real impact on the way we perform. In the LEGO Group, we succeed together, and you will be part of a global family where you will collaborate across the LEGO Community and share your creativity.
Take your potential to the next level
Join us and make the most of your potential in our supportive team culture where you can share ideas, try new things and make a real impact on the way we perform. In the LEGO Group, we succeed together, and you will be part of a global family where you will collaborate across the LEGO Community and share your creativity.
联系方式
- Email:sharon.zhang@lego.com
- 公司地址:地址:span上海迪士尼小镇乐高品牌旗舰店(上海市浦东新区申迪西路255弄660号和665号)