Marketing Campaign Manager
温登慕旅游咨询(上海)有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:酒店/旅游
职位信息
- 发布日期:2019-11-28
- 工作地点:上海-虹口区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1.5-3.5万/月
- 职位类别:市场/营销/拓展经理
职位描述
- Proactively taking lead on overall marketing communication strategy across various media channels targeting high-quality guests and members in China, while maintaining good relationships with valuable media partners.
- Working closely with business development team and providing campaign strategic support to build up suitable campaign methodology. Furthermore, helping to implement various campaigns to drive response and maximize performance for the satisfactory delivery of marketing KPI.
- Continuously monitoring, tracking and managing campaign performance with comprehensive reporting tools and analysis. Constently improving and adjusting campaign strategies of future marketing activities for higher yields through marketing campaign efficiency management and enhancement programs
- Leading strategic planning and implementation of digital marketing initiatives, including but not limited to social media strategies, e-commerce, SEO and SEM, online reputation management, etc. Launching creative digital marketing programs to support brand awareness and promotional activities.
- Identify marketing opportunities by identifying consumer requirements, defining market, and competitor's strengths and weaknesses
- Develop and implement lead generation campaigns that support the overall sales strategy and increase the quality and quantity of leads using tools such as: paid search, SEO, content marketing, events, webinars, email, list buys, strategic partnerships, conferences/events, and social media
- Coordinate and facilitate events in Greater China with the goals to either sell Mini-vacation packages or to generate leads
- Track and monitor online word of mouth and manage brand awareness, preference, reputation maintain the healthy brand image and trust worthy
- End to end management of online programs including content development, campaign set up, landing page creation & optimization, testing and analysisindustry functions as necessary, and provide feedback and information on market trends
- Develop marketing and promotional opportunities to enhance member engagement and occupancy at club's resorts, and to ensure that the front-line business's key performances are achieved
- Other relevant tasks or jobs to be assigned by management/company to maintain brand reputation and achieve business goals.
KEY POSITION CRITERIA:
- 5+ years of experience in marketing campaign management role
- PR related experiences are prefered
- BS/MS degree in marketing or related fields
- Strong marketing campaign planning and management skills with at least 3 years relevant experiences
- Excellent skills in business reporting and analysis in order to support business strategies or proposal justifications. Strong analytical skills and data-driven thinking
- Aggressive and result oriented with strong enthusiam and ownership spirit
- Ability to work under pressure and positive thinking and not afraid of challenges, never giveup, never complain about difficulties but more willing to resolve problems
- A positive and professional manner with the ability to multi-task which includes excellent organizational and time management skills
- Excellent presentation and communication skills
- A strong track record of positioning an organization to achieve tangible outcomes in a competitive communications environment
- Up-to-date with the latest trends and best practices in marketing and measurement
- Excellent written and verbal communication skills including the ability to build relationships with key stakeholders across all levels of the business
- Innovative and creative on campaign mothod design
- Positive thinking and good team work spirit
- Understanding of design concepts、
- Demonstrated ability to multitask and coordinate a number of projects
- Attention to detail
您将获得的是:
全球集团公司工作经验,获得与全球各区域精英学习及交流,并协同工作的机会。
相互扶持能打胜仗的精英团队
高性价比的薪酬及福利。
交通便捷的办公地点
全球领先度假会籍企业期待您的加入!
职能类别:市场/营销/拓展经理
公司介绍
温德姆环球公司(纽约证券交易所:WYN)是世界领先的旅行产品供应商之一,能够为商务客户和个人客户提供多样化的产品和服务。集团在住宿特许经营、度假会籍、度假租赁和度假交换等领域也拥有许多领先品牌。
通过旗下全球知名的品牌,包括Wyndham Hotels and Resorts、Ramada、TRYP by Wyndham、Days、Super 8、RCI Landal GreenParks、English Country Cottages、Novasol、Wyndham Vacation Ownership、WorldMark by Wyndham等,温德姆环球公司在美国及世界各地的酒店市场中占据了较大份额。
全球领军企业的实力
作为拥有覆盖酒店业各细分市场的全球化企业,温德姆环球公司(Wyndham Worldwide)已成为数百万家庭每年欢度假期的背后动力。目前,我们的业务横跨六大洲,并非常骄傲的成为酒店住宿、度假会籍、度假租赁和分时度假交换领域最大的业界领袖。除了我们的规模外,更为重要的是我们的员工、价值观和旗帜般的“CountOn Me!”服务文化。这正是我们独树一帜的根本,并始终激励我们促进业务发展,为合作伙伴、消费者和社会提供非同一般的业务体验。
温德姆度假会简介
全球最大的度假会籍企业
作为温德姆环球公司(NYSE: WYN)下属企业之一,根据度假会籍酒店数量、度假会籍客房数量及度假会籍会员数量等指标计算,温德姆度假会籍集团均是全球最大的度假会籍企业。
? 超过24,000间度假会籍公寓单位
? 全球近17,700名员工
? 213间度假会籍酒店分布于美国、加拿大、墨西哥、加勒比海、南美和南太平洋地区
? 全球超过90万个会员家庭
现在全球最大的度假会籍企业Wyndham Vacation Ownership已正式进入中国,您即将加入的是一家拥有国际文化及强大经济实力支持,并深谙中国市场及消费者,茁壮成长、发展迅猛的国际企业。期待摩拳擦掌,跃跃欲试的你加入我们,成为Wyndham Vacation Ownership 中国团队的精英一员。
联系方式
- 公司地址:上班地址:淮海中路1010号嘉华中心