上海招聘

职位描述：
igital Content Manager - Asia Pacific
Working Location(s):
Shanghai/Shenzhen, China
     
PRIMARY DUTIES AND RESPONSIBILITIES:
Dual reporting to the General Manager China and General Manager APAC Appliances and Marketing (Australia based), you will be responsible to work with APAC regional teams & China E-Commerce team to produce, optimize and maintain digital content to improve customer experience and increase conversion. With the recent strategic cooperation formed between Spectrum & JD.com, you will play a crucial role to accelerate the contents development for 20+ flagship stores to be launched in China within coming 12 month.

You will work across multiple business divisions including Home and Personal Care Electrical Appliances, Auto Care, Pet, Hardware and Batteries. Brands include Remington, Russell Hobbs, George Foreman, Armor All, STP, Furminator, Nature’s Miracle, 8 in 1, Tetra, Kwikset, Baldwin and Varta.

You will lead the development of engaging consumer content required for Web, E-Commerce (Tmall, JD.com, Amazon, etc), Social Media, E-Newsletters and our Retail Partner’s Online Platforms. It will include :- video, photography, banners, newsletters, gift files, online promotions, written copy, etc.

Your success will largely be measured by the APAC growth in online sales, consumer engagement, reviews, retention and key online metrics. You will also be charged to optimize budgets for the content output and create assets which can be used cross regionally. The ability to create pool of quality third party marketing agencies in Shanghai/Beijing to deliver speedy quality contents with effective costs will also be your critical success measure. Some of the key KPI to be achieved through content creation include i) elevating brand image, ii) increase platform conversion ratio, iii) boost user retention and iv) create effective CPC.

You will need to Project Manage multiple jobs with multiple stakeholders simultaneously and be able to manage and communicate a WIP document with stakeholders and meet deadlines. Budget management will be critical to the role as will forming working partnerships with external agencies to produce the content.


Key job responsibilities of this position include the following:

1. CREATIVE CONTENT DEVELOPMENT:
? Work with APAC Regional Marketing teams to develop
o Digital content to meet the briefs and budgets from regional markets
o Analyze and optimize online content
? Work with China E-Commerce team to develop:
o Digital contents to meet weekly promotional variable brand elements
o Analyze platform data to evaluate the effectiveness of contents created includes, total UV, effective UV, page content retention seconds, page content conversion ratio, page content exit rate on weekly basis
o Create active variable platform contents for 5-10 hero sku, re-adapt platform content strategy with third party operator + agency on weekly basis
o Assist General Manager China to co-formulate online content strategy for critical festivals including 9.9, 10.10, 11.11, 12.12, CNY, 6.18
? Work with third party E Commerce partners to
o Analyze and optimize online content
o Advise/provide content for online stores and promotions to drive brand awareness and consumer conversion
o Ensure optimal content is loaded within a timely manner
o Ensure brand guidelines are being incorporated into content
? Work with external agencies to
o Develop best in class online content on time and within budget
o Ensure brand guidelines are clear
o Ensure four party alignments before execution of contents; Spectrum, Platforms, Agencies & Third party online operators (if applicable)

2. PROJECT MANAGEMENT:

？ Manage end to end content creation from brief through to upload
？ Ensure all vested parties have access to a visual WIP document
？ Prioritise critical projects by deadlines and financial return
？ Manage talent usage and fees for content developed and ensure all stake holders have a visual document to clearly understand usage guidelines
？ Create APAC online contents library so the contents can be easily shared and access across region

3. CONTINUAL IMPROVEMENT:

？ Utilize analytics to optimize content
？ Focus on continual optimization improvement when creating assets
？ Seek improved methods and processes to produce content at reduced costs
？ Keep abreast of industry progress in content development, applications and optimization to benefit the business
？ Take a leadership role to continually recommend to regions innovative ideas on how to create and optimize content


Qualifications:

？ Formal multimedia qualifications.
？ Prior experience in dealing with JD.com, Alibaba or Amazon is a MUST
？ Agency experience – either working within an agency or with agencies to create content at sole contributor level
？ Proficiency in both Chinese and English with polished verbal and written skills in both
？ Strong knowledge of SEO and SEM
？ Understanding and ability to interpret and form recommendations based on analytics
？ Experience working with a variety of Content Management Systems would be an advantage
？ Strong project management experience with both internal and external stakeholders

品谱五金家居（深圳）有限公司成立于2004年初，由美国品谱控股公司控股。美国品谱控股公司是一家全球性多元化的经营日用消费产品的上市公司，作为拥有109年历史的美国500强企业，其2014财年的净销售额达50亿美元。品谱公司总部设于美国威斯康辛州的麦迪逊，拥有分布于全球43个国家的8000多名员工。品谱旗下产品涵盖范围广泛，包括：电池；剃须和仪容产品，个人护理用品；小家电；专业宠物用品；草坪和花园，家庭害虫控制品，个人驱虫剂，便携式照明等日用消费品；卫浴洁具、水龙头、安防五金等耐用消费品；还有轮胎及轮毂清洁剂等汽车养护品及汽车空调充氟用品和相关设备；且各类产品品牌均属全球市场的领先品牌，其中包括：Rayovac， Remington，Varta，George Foreman，Black& Decker，Toastmaster，Farberware，Tetra，Marineland，Nature’s Miracle，Dingo，8in-1，FURminator，Littermaid，Spectracide，Cutter，Repel，Hot Shot and Black Flag ，Pfister, Baldwin,Kwikst, STP, IDQ, Armor All 等。百余年来，品谱公司以其高性价比的多样化产品组合，致力于满足全球消费者的多元化需求。每年，品谱备受信赖的各类知名品牌产品被大量销往世界排名前25位的零售商，遍及全球160个国家和地区的百余万个卖场和零售店。

以“成为具有卓越价值的日用消费品全球领导者”为企业愿景的品谱公司，其创立发展史可追溯到1906年，1930年更名为雷特威（Rayovac），并于1997年在纽约证券交易所上市。之后，雷特威（Rayovac）的电池业务逐步在全球范围内扩展，分别以Varta的品牌拓展到欧洲，以Rayovac的品牌拓展到拉丁美洲。之后，公司通过2003年、2005年、2010年、2014年的多次并购，不断拓宽产品领域。其间，为了更好地表达公司的品牌及多样化的产品线，2005年，公司从雷特威（Rayovac）正式更名为品谱（Spectrum Brands）。此后，品谱又相继通过收购全球养殖类高端品牌Tetra，与全球领先的家用电器公司Russell Hobbs的合并，收购了具有五金之王美誉的史丹利百得五金及家居事业集团（HHI）以及引领全系列汽车养护产品的创新潮流GAC集团，进一步确立了其全球高端消费品的市场定位。

品谱人不断追求卓越的精神，使品谱一直保有其近百年为世人所信赖的美誉。现在及将来，品谱人更肩负着品谱在中国进行品牌建设和推广的重任。时间见证了过去的精彩，也将见证未来的精彩！


员工福利：

公司为员工提供与市场行情相适应的薪酬待遇，并建立公司内部调薪、晋级的薪酬激励机制，以吸引、保留、激励公司优秀员工。

公司实行每日8小时、每周五天工作制，并按国家规定执行法定休假制度。公司为员工购买完整的社会保险，保障员工的权益。

公司关心员工的身心健康，定期或不定期地组织员工体检；为员工提供班车接送，解决员工上下班交通问题。

公司为员工提供职业发展的平台，并希望员工与公司共同发展，注重改进员工的知识和技能，为员工提供各种在职培训，提高员工素质。

公司网址：http://www.spectrumbrands.com.cn