上海招聘

职位描述：
Campaign Planning and execution (30%)
? Integrate with band campaign calendar and EC-platforms promotion calendar to plan EC marketing campaign theme
? Ensure alignment of EC marketing calendar on yearly and monthly basis for each e-commerce platform with differentiation
? Ensure integration in brand campaign through varies touch points planning and execution
? Review performance of each brand campaign: KPI including revenue, engagement, etc. (O&O site)
? Support control of EC marketing mix and budget to deliver the business and brand results.
? Ensure daily operation of O&O site aligned with brand and collection with TP vendor and respective weekly, monthly and yearly sales and traffic reports. (Excluding Customer service, sales operation , etc.)

Content and creative (30%)
? Develop campaign visual and video with relevance of E-commerce customers and alignment with the ECCO brand
? Develop and plan specific content development like live broadcast, KOL cooperation, Super brand day, etc. in cooperation with E-commerce team and brand team to ensure alignment with brand, stakeholders and target audience requirements
? Elevate product visual look by understanding the ECCO brand and the styling and taste of the target audience
? Support EC platforms brand presentation by compelling brand storytelling
? Continuous provide optimize ideas on EC platforms branded content design

Targeted Marketing (25%)
? Develop and Plan ECCO SEO and SEM to drive high quality consumers to EC-platform (Own and operated site)
? Advice E-commerce team on brand campaign search keywords are included in the SEO and SEM plan for EC-platforms
? Understand consumer behaviour and insights partnering with data and E-commerce and CRM team
? Create customized experience and contents to drive engagement and conversion rate
? Optimize paid media ROI to drive high quality consumers

Key Stakeholder Management (15%)
? Work closely with E-commerce team and the internal marketing team to ensure alignment of brand campaign and utilizing all possible channel resources
? Work closely with JD and Tmall marketing team category team, and other channel team to ensure maximizing their resources effectively.

Knowledge / Experience
? Minimum of 2 year experience in the digital marketing, E-commerce or communication dept. with an international brand or digital agency background is preferred.
? Demonstrated experience with branding and E-commerce in China

Educational Background
? University Degree or above, preferably in a marketing or communications related discipline

PC/Language/Other Skills
? Excellent presentation and organizational skills
? Excellent English and Mandarin
? Working knowledge of Microsoft products

ECCO来自北欧的童话王国丹麦，创建于1963年，其生产及销售网络遍布全球60多个国家。

ECCO的愿景是成为世界上最好的制鞋公司。我们不断创新，改进制鞋技术，力求生产出更优质更舒适的鞋。

ECCO尊重传统、重视创新、追求卓越、用心关爱、充满激情。正是因为我们尊重传统，追求高品质是我们工作中的第一要素。挑战惯例，标新立异，鼓励改变，为激发员工的创造力提供空间，从而推动创新。我们不断提高标准，探索更高水平，力求完美。我们致力于建立并维护与员工、合作者、顾客及公众之间的良好稳定的关系。我们谨言慎行，尊重文化多样性。同时，我们也是一个富有激情的团队，每个人都充满活力，热爱自己所从事的工作。

ECCO集团对中国市场的巨大潜力和战略地位高度关注，于2006年1月成立了爱步上海，目前我们在中国有1000多间的专卖店和店中店，在品牌和销量方面都居于同行业之佼佼者。

ECCO诸多企业文化中重要的一条是“人是最重要的资源”，ECCO期待与你相伴职业之履！