Senior Marketing Executive
爱步企业管理(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-10-18
- 工作地点:上海
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语良好
- 职位类别:市场/营销/拓展专员
职位描述
职位描述:
General Marketing
- Responsible for overall marketing campaign to ensure 360 degree alignment on strategic direction via different marketing channels to meet the set branding KPI and support for sell-out on marketing campaign articles
- Responsible for the marketing performance report as well as other consolidated reports requested by HQ deliverables done by ECCO China
- Overall marketing yearly budget planning according to business plan with the supervision from supervisor and head of marketing.
- Monthly budget control with finance with alignment of necessary accrual and ensure oversee that payment are done accordingly to company process.
- Key driver for the marketing expenses update on a quarterly basis
- Update and improve marketing principle and ensure that all dealers and internally is aligned with the set principles.
Dealer communication
- Responsible for dealer’s marketing planning and general communication to get closer to key dealers to improve the penetration of branding
- Understand the current status of dealers’ operation in marketing and ensure full alignment in top 20 dealer marketing in marketing activities
- Key responsible for key dealer communication in terms of dealer meeting on a quarterly basis, dealer newsletter sharing on a monthly basis with the assistance of other Marketing function
Media buy
- Responsible for media planning and media buy (OOH, print,online) to ensure healthy brand matrix and media exposure. Ensure brand awareness is maintained and related indicator are reached according to business plan
- Liaise with media with the assistance from media agency to build clear and consistent communication message to improve the image of the brand
- Management of media agency with budget control to ensure media expenses spending efficiency
Others:
- Reports provision for marketing activities
- Ad hoc projects per appointment by supervisor
Position Requirements:
1. University Degree or above, preferably in a marketing or communications related discipline
2. Minimum of 3 year experience in the marketing communication dept. with an international brand or media agency background is preferred.
3. Demonstrated experience with branding and media buy in China
4. Excellent English and Mandarin
5. Excellent presentation and organizational skills
6. Excellent analytical skills and number and budget management skills
7. Working knowledge of Microsoft products
General Marketing
- Responsible for overall marketing campaign to ensure 360 degree alignment on strategic direction via different marketing channels to meet the set branding KPI and support for sell-out on marketing campaign articles
- Responsible for the marketing performance report as well as other consolidated reports requested by HQ deliverables done by ECCO China
- Overall marketing yearly budget planning according to business plan with the supervision from supervisor and head of marketing.
- Monthly budget control with finance with alignment of necessary accrual and ensure oversee that payment are done accordingly to company process.
- Key driver for the marketing expenses update on a quarterly basis
- Update and improve marketing principle and ensure that all dealers and internally is aligned with the set principles.
Dealer communication
- Responsible for dealer’s marketing planning and general communication to get closer to key dealers to improve the penetration of branding
- Understand the current status of dealers’ operation in marketing and ensure full alignment in top 20 dealer marketing in marketing activities
- Key responsible for key dealer communication in terms of dealer meeting on a quarterly basis, dealer newsletter sharing on a monthly basis with the assistance of other Marketing function
Media buy
- Responsible for media planning and media buy (OOH, print,online) to ensure healthy brand matrix and media exposure. Ensure brand awareness is maintained and related indicator are reached according to business plan
- Liaise with media with the assistance from media agency to build clear and consistent communication message to improve the image of the brand
- Management of media agency with budget control to ensure media expenses spending efficiency
Others:
- Reports provision for marketing activities
- Ad hoc projects per appointment by supervisor
Position Requirements:
1. University Degree or above, preferably in a marketing or communications related discipline
2. Minimum of 3 year experience in the marketing communication dept. with an international brand or media agency background is preferred.
3. Demonstrated experience with branding and media buy in China
4. Excellent English and Mandarin
5. Excellent presentation and organizational skills
6. Excellent analytical skills and number and budget management skills
7. Working knowledge of Microsoft products
职能类别: 市场/营销/拓展专员
公司介绍
ECCO来自北欧的童话王国丹麦,创建于1963年,其生产及销售网络遍布全球60多个国家。
ECCO的愿景是成为世界上最好的制鞋公司。我们不断创新,改进制鞋技术,力求生产出更优质更舒适的鞋。
ECCO尊重传统、重视创新、追求卓越、用心关爱、充满激情。正是因为我们尊重传统,追求高品质是我们工作中的第一要素。挑战惯例,标新立异,鼓励改变,为激发员工的创造力提供空间,从而推动创新。我们不断提高标准,探索更高水平,力求完美。我们致力于建立并维护与员工、合作者、顾客及公众之间的良好稳定的关系。我们谨言慎行,尊重文化多样性。同时,我们也是一个富有激情的团队,每个人都充满活力,热爱自己所从事的工作。
ECCO集团对中国市场的巨大潜力和战略地位高度关注,于2006年1月成立了爱步上海,目前我们在中国有1000多间的专卖店和店中店,在品牌和销量方面都居于同行业之佼佼者。
ECCO诸多企业文化中重要的一条是“人是最重要的资源”,ECCO期待与你相伴职业之履!
ECCO的愿景是成为世界上最好的制鞋公司。我们不断创新,改进制鞋技术,力求生产出更优质更舒适的鞋。
ECCO尊重传统、重视创新、追求卓越、用心关爱、充满激情。正是因为我们尊重传统,追求高品质是我们工作中的第一要素。挑战惯例,标新立异,鼓励改变,为激发员工的创造力提供空间,从而推动创新。我们不断提高标准,探索更高水平,力求完美。我们致力于建立并维护与员工、合作者、顾客及公众之间的良好稳定的关系。我们谨言慎行,尊重文化多样性。同时,我们也是一个富有激情的团队,每个人都充满活力,热爱自己所从事的工作。
ECCO集团对中国市场的巨大潜力和战略地位高度关注,于2006年1月成立了爱步上海,目前我们在中国有1000多间的专卖店和店中店,在品牌和销量方面都居于同行业之佼佼者。
ECCO诸多企业文化中重要的一条是“人是最重要的资源”,ECCO期待与你相伴职业之履!
联系方式
- 公司地址:上班地址:上海市银城中路8号