上海招聘

职位描述：
These are the main areas of responsibilities and key tasks, however may not be limited to the below.

Digital Marketing (Campaign) – 35%
？ To support in executing digital marketing campaign from planning till campaign execution and reports.
？ To coordinate and communicate with different function teams and agency to ensure campaign can be carried out smoothly.
？ To follow up with agency to ensure all brand online materials (e.g. Videos/images/content) is provided with requested format and conduct necessary communication both internally and externally to confirm related deliverables.
？ To work closely with media agency to maximize campaign exposure among target consumers with appropriate content.
？ To manage all consumer database collected from digital channels and make good use of these data.
？ To manage all samples, incentives for online campaign and KOLs in a good tracking method.

Digital Marketing (Always on) – 30%
？ To assist necessary execution and communication with social media team and agency to carry out the monthly promotion activity with selected product.
？ To support in executing SEM SEO program from planning till monitoring.
？ To follow up with search agency to confirm all creative and copy before launch
？ To monitor weekly SEM performance and work with agency to optimize search performance, driving more effective traffic to official online platforms in a regular basis.
？ To coordinate with e-commerce team to evaluate the traffic or sales contribution from digital marketing regularly
？ To regularly monitor competitors’ digital case or industry best case and share the inspiration to internal team.

Brand site maintenance and EC site monitoring – 25%
？ To ensure regular content update and maintenance on official site per global marketing calendar, especially the quarterly product launch
？ To conduct necessary communication with agency and HQ to continuously optimize the site from user friendly point of view
？ To closely work with PR team to ensure all PR release uploaded to brand site in a timely manner
？ To monitor the brand site performance and make timely optimization based on real situation to archive
the KPIs.
？ To work closely with e-commerce team to make sure all visual content are checked by design team and the overall tone and manner can match ECCO’s brand position.
？ To coordinate with e-commerce team to evaluate the traffic or sales contribution from digital marketing regularly

Position Requirement:
1.？ University Degree or above, preferably in a marketing or communications related discipline.
2.？ At least 2 years working experience on digital (in house digital executive or media strategy planning/creative agency executive)
3. Familiar with digital channels (Portal, Weibo, Wechat, Douban, BBS, video site, etc.) and search engine marketing
4. Proactive and willing to learn new things and take challenges
5. Be detail oriented, can work independently, and have exceptional problem solving skills
6. Enjoy working in a fast-paced work environment 举报 分享

ECCO来自北欧的童话王国丹麦，创建于1963年，其生产及销售网络遍布全球60多个国家。

ECCO的愿景是成为世界上最好的制鞋公司。我们不断创新，改进制鞋技术，力求生产出更优质更舒适的鞋。

ECCO尊重传统、重视创新、追求卓越、用心关爱、充满激情。正是因为我们尊重传统，追求高品质是我们工作中的第一要素。挑战惯例，标新立异，鼓励改变，为激发员工的创造力提供空间，从而推动创新。我们不断提高标准，探索更高水平，力求完美。我们致力于建立并维护与员工、合作者、顾客及公众之间的良好稳定的关系。我们谨言慎行，尊重文化多样性。同时，我们也是一个富有激情的团队，每个人都充满活力，热爱自己所从事的工作。

ECCO集团对中国市场的巨大潜力和战略地位高度关注，于2006年1月成立了爱步上海，目前我们在中国有1000多间的专卖店和店中店，在品牌和销量方面都居于同行业之佼佼者。

ECCO诸多企业文化中重要的一条是“人是最重要的资源”，ECCO期待与你相伴职业之履！