品牌文案策划/copywriter
上海造意行广告有限公司
- 公司规模:少于50人
- 公司性质:合资(非欧美)
- 公司行业:广告 公关/市场推广/会展
职位信息
- 发布日期:2018-03-13
- 工作地点:上海
- 招聘人数:1人
- 工作经验:2年经验
- 学历要求:本科
- 语言要求:英语 熟练 普通话 精通
- 职位月薪:6-8千/月
- 职位类别:文案/策划 市场助理
职位描述
职位描述:
The Chinese copywriter will work on a wide variety of projects and clients to provide Chinese copy, and to edit copy. The right candidate has a deep understanding and practical feeling for good copy – he or she understands tone of voice and can adjust at will to match the brand’s tone and structure.
Responsibilities
·Responsible for writing clear, strategically-focused Chinese copy for client and in-house assignments;
负责攥写客户的中文文案及内刊资料,语句清晰明了,体现篇章的战略性;
·Proofread all outgoing pieces to ensure maximum accuracy;
校对所有的对外作品以确保最大化的准确性;
·Keep current in understanding clients ‘requirements regarding the tone and style of copy, brand guidelines and other mandatory copy
能理解当前客户关于文案语气及风格、品牌准则和其他强制性的需求;
·Work with other members of the Creative team to come up with ideas on client and internal projects;
能与创意团队的其他成员一起合作,为客户和内部项目提供想法;
·Maintain contact and coordination with freelancer writers if required;
如有必要可与自由撰稿人保持联系;
·May include light translation; 少量的翻译工作;
·Able to edit a translated document into good copy。
能够将翻译文本编辑为更出众的文案;
-Collect and study hot or trending topics in social media, and provide constructive suggestions for social media operation/campaign
收集、研究网络热点话题,为社会化媒体运营提供建设性意见;
-Active participation in marketing planning and develop the relevant copy for online and offline campaigns.
参与营销策划,线上、线下活动的文案撰写;
-Writing and refining the advertising copy or product introduction for customer’s products and service (key selling points) across the different promotion channels
对于客户在推广渠道中热点、卖点的挖掘和提炼,撰写广告文案,产品介绍等。
Desired Skills and Experience
?3-5 years copywriting/editing experience
?media background a plus but not required
?agency experience a plus but not required
?Able to communicate well in English
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The Chinese copywriter will work on a wide variety of projects and clients to provide Chinese copy, and to edit copy. The right candidate has a deep understanding and practical feeling for good copy – he or she understands tone of voice and can adjust at will to match the brand’s tone and structure.
Responsibilities
·Responsible for writing clear, strategically-focused Chinese copy for client and in-house assignments;
负责攥写客户的中文文案及内刊资料,语句清晰明了,体现篇章的战略性;
·Proofread all outgoing pieces to ensure maximum accuracy;
校对所有的对外作品以确保最大化的准确性;
·Keep current in understanding clients ‘requirements regarding the tone and style of copy, brand guidelines and other mandatory copy
能理解当前客户关于文案语气及风格、品牌准则和其他强制性的需求;
·Work with other members of the Creative team to come up with ideas on client and internal projects;
能与创意团队的其他成员一起合作,为客户和内部项目提供想法;
·Maintain contact and coordination with freelancer writers if required;
如有必要可与自由撰稿人保持联系;
·May include light translation; 少量的翻译工作;
·Able to edit a translated document into good copy。
能够将翻译文本编辑为更出众的文案;
-Collect and study hot or trending topics in social media, and provide constructive suggestions for social media operation/campaign
收集、研究网络热点话题,为社会化媒体运营提供建设性意见;
-Active participation in marketing planning and develop the relevant copy for online and offline campaigns.
参与营销策划,线上、线下活动的文案撰写;
-Writing and refining the advertising copy or product introduction for customer’s products and service (key selling points) across the different promotion channels
对于客户在推广渠道中热点、卖点的挖掘和提炼,撰写广告文案,产品介绍等。
Desired Skills and Experience
?3-5 years copywriting/editing experience
?media background a plus but not required
?agency experience a plus but not required
?Able to communicate well in English
职能类别: 文案/策划 市场助理
关键字: 文案策划 广告 SAE 品牌策划 B2B
公司介绍
Brandigo is a global brand strategy and market growth firm that powers business performance through a market insights and data-driven approach unifying vision, business strategy, brand strategy, and marketing execution. Brandigo helps transform organizations into market leaders by uncovering distinct, research-based strengths, overcoming perceived weaknesses, and aligning organizational architectures. Brandigo is based north of Boston in Newburyport, MA and in Shanghai.
联系方式
- Email:ewang@brandigo.com
- 公司地址:上班地址:淮安路668号三楼E座