上海招聘

职位描述：
EyeBuyDirect.com is seeking a dynamic individual to add to the success of our E-Commerce team as a SEM Expert. Reporting to the Acquisition & Retention Marketing Director, the SEM Expert will be responsible for all search engine optimization and marketing activities and will lead the day-to-day management of search campaigns on Google, Yahoo and Bing as well as SEO activities such as content strategy, link building and keyword strategy to improve rankings on all search engines in a dynamic, exciting, fast-paced, responsive, results-oriented environment.
Location: Shanghai, China
Key Responsibilities:
? Act as the main day-to-day lead providing strategic recommendations, budget management, performance review and optimization of search campaigns.
? Manage a small team and work closely with search agencies to develop both Paid Search and SEO strategy and manage their execution process.
? Measure and report performance of all Search marketing campaigns, and assess against goals to create data-driven actionable insights. Identify areas of improvement and measure efficiency and effectiveness of different efforts by examining KPIs
? Perform as an active thought-leader on the SEM landscape; be an internal expert on current literature, search engine trends, algorithms, best practices, etc.
? Research and implement search engine optimization recommendations. Perform ongoing keyword discovery and develop content creation strategy.
? Work with various teams to ensure SEO best practices are properly implemented. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Characteristics of a Successful Candidate:

? 2-3 years of overall digital marketing experience required, preferably with experience in E-Commerce/Web applications.
? Proven SEM experience managing PPC campaigns acorss Google, Yahoo and Bing is a must.
? Solid understanding of performance marketing, conversion, and online customer acquisition
? Advanced working knowledge of Microsoft Excel, Strong analytical skills and data-driven thinking and Solid knowledge of website analytics tools.
? SEO experience and up-to-date with the latest trends and best practices in search engine marketing is a plus
? Exceptional English language proficiency
? Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
? Ability to function equally well independently as well as part of a team, and the flexibility to adapt to an ever-changing environment
? Detail and task oriented
? Strong leadership, interpersonal and communication skills. Ability to work with a wide range of constituents in a diverse community is a plus
? Post-secondary degree in either Business/Marketing/Economics/Statistics is a plus 举报 分享

易佰得（丹阳）光学有限公司，成立于2006, 作为隶属于依视路-陆逊迪卡集团的一员，我们领跑于快速发展，激烈竞争的眼镜电商行业。我们的使命是成为全球消费者最喜爱的线上眼镜品牌，为客户提供一站式服务，满足您对于眼镜的一切需求。
易佰得致力于为每一个伙伴创造最佳职场环境与体验。2021年12月，易佰得从150多家公司中脱颖而出，获得全球职场文化权威机构--Great Place to Work卓越职场颁布的“大中华区最佳职场”荣誉称号。

我们的文化
愿景-旨在让每个人都能享受到高质量的眼健康关怀，改善我们客户的生活，从而成为全球光学消费者最多元化的生态系统。

核心价值观
- 事半功倍
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- 衡量改进， 奖励成就
- 我们是一个团队， 我们同甘共苦
- 胸怀大志，大胆而迅疾

职业机会
在易佰得，我们致力于为包括员工和每一位伙伴提供无限的可能性！无论您是想感受跨部门的轮岗体验，还是想承担更多的管理责任，我们都可以为您提供广阔的职业发展路径。您的努力付出与志向都将在这里得到认可与回报。

优秀的员工是我们***的优势，易佰得积极致力于通过本土化的发展项目与专业的培训课程来帮助员工们得到进一步发展与提升。我们也鼓励我们国际化的人才团队尽情发挥其创造力与协作能力，同时将他们独特的工作和生活经验带入工作中。

在这里，有着快节奏的工作氛围，和谐的团队协作，快速的思考反馈还有“敢做能做”的工作态度，这一切使得易佰得与众不同。这些是否已经让您跃跃欲试？还等什么，快来加入我们迎接挑战，与易佰得共同成长！