上海招聘

职位描述：
Description
Blue Nile is looking for a passionate, highly analytical China Paid Search Specialist. The position will be responsible for overseeing Blue Nile’s China paid search accounts, and responsibilities will include strategic planning, campaign management, account optimization, keyword research, writing copy, performance reporting and analysis.
The ideal candidate will have two or more years of experience managing paid search ads for a large online business or conversion-oriented ad agency, managing Baidu/Sogou/360 etc and Shopping accounts, multi-million RMB budgets and tens of thousands of keywords. The successful candidate is ambitious, willing to roll-up their sleeves, and won’t stop until the goal is achieved. He or she is passionate about paid search and up to speed on latest trends in search marketing.
Responsibilities:
? Monitor and analyze paid search campaigns and make regular, proactive changes to improve performance
? Manage relationship with agency to manage Baidu account
? Provide weekly and monthly reports on program performance to drive insights and recommendations
? Provide recommendations on how to optimize PPC content including ad copy and landing page testing
? Execute frequent tests to find optimal ways to balance portfolio, improve profitability, and find innovative ways to grow the program.
? Responsible for understanding and pro-actively addressing trends, or changes to products, algorithms or market influences; manage relationships with the platforms (Baidu/Sogou/360 etc.) and other search vendors.
? Perform keyword research, writing adcopy and optimizing landing pages
? Communicate to manager the details of the programs on a regular basis.
 Qualifications:
? Bachelor’s degree in Marketing or related field preferred
? 2+ years’ experience managing large paid search campaigns
? Experience with retail commerce is strongly preferred
? Experience managing budgets exceeding $100k monthly
? Hands on experience working directly in the Baidu/Sogou/360 etc engines is preferred
? Proficient with Adwords Editor,
? Experience with China paid search (Baidu) preferred
? Hands on experience with both text ads and PLA’s is required
? Highly organized, detail-oriented and strong analytical skills required
? Strong analytical skills with ability to drive meaningful actions from large data sets
? Well-versed in Microsoft Excel reporting and analytical tools (filters, vlookups, pivot tables)
? Strong interpersonal and communication skills are key
? Ability to build-out an account end-to-end (keyword, ads, campaigns, settings)
? Strong ability to communicate in both written and spoken English
工作职责：
?监控和分析付费搜索广告，并定期进行主动更改以提高性能
?管理与代理商的关系，以管理百度帐户
?提供有关计划绩效的每周和每月报告，以提供见解和建议
?提供如何优化PPC内容的建议，包括广告文案和网页测试
?执行测试，找到平衡投资组合的***方式，提高盈利能力，并找到创新的方式来增长计划。
?负责理解和积极应对市场趋势，产品，市场影响的变化;管理与平台（百度/搜狗/ 360等）和其他搜索引擎的关系。
?执行关键字研究，撰写广告文案并优化目标网页
?定期沟通节目的细节。

 资格：
?市场营销或相关领域学士学位优先
?2年以上管理大型付费搜索广告的经验
?有零售行业经验者优先考虑
?管理每月超过10万美元的预算
?优先考虑有百度/搜狗/ 360等搜索引擎的工作体验
?精通AdWords编辑器，
?有经验的中国付费搜索（百度）优先
?需要使用文字广告和PLA的经验
?需要高度的组织，细节和强大的分析能力
?强大的分析能力，能够从大数据集中推动有意义的行动
?精通Microsoft Excel报表和分析工具（过滤器，vlookup，数据透视表）
?强大的人际沟通能力是关键
?能够建立端到端的帐户（关键字，广告，广告系列，设置）
?具有较强的书面和口语交流能力 举报 分享

Blue Nile 是目前全球***的，销售认证钻石，订婚戒指和高级珠宝的在线零售商。我们提供优越的客户服务，拥有非凡的和业界领先的产品质量和风格。我们致力于让每个客户都能有不寻常的购物享受。
我们公司的优势在于能够在不同的环境中有很强的适应能力。我们团队的灵活性，超强的更新意识，以及丰富的知识和资源，积极地影响着我们的业务和每一位客人。我们提倡勤奋， 灵活，善问，以及精诚的团队合作精神来解决问题， 并持续地改进以带来必要的更新。我们是一支追求成功的团队， 会激励任何形式的成就！