SCRM Manager
网驰(上海)网络科技有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2017-07-31
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1-1.5万/月
- 职位类别:市场分析/调研人员
职位描述
职位描述:
Responsibilities:
1. Create and operate Social CRM programs that meet project objectives
2. Build and grow scalable consumer database/Wechat bound members
3. Create targeted marketing programs that drive the company brand and improve Wechat follower engagement
4. Align client’s global and local direct-to-consumer-communications via various channels (Wechat, Email, SMS) and ensure that all communication processes are consistent with their global policies and China regulations.
5. Manage clients of assigned Social Media/Social CRM projects and achieve set KPIs
6. Work with the Social Media Team in driving strategies and executions, especially in the area of Communication/Content Planning of Social CRM programs.
7. Work with Strategic Planner and Project Leaders in conceptualizing and creating innovative ideas to optimize performance of assigned projects
8. Create weekly and monthly reports, and present them to clients
9. Be abreast with the fast changing technology, trends and techniques on China Digital/Social Media space and be able to apply them on assigned projects
10. Participate in sales pitches/proposal creation and presentations to effectively sell the Social CRM service
Requirements:
1. At least 2 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs
2. Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
3. Solid experience on CRM (points/loyalty programs, membership programs) highly preferred
4. Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
5. Experience in effective consumer communication including creative strategy and messaging
6. Strong analytic skills
7. Strong leadership, creativity & innovation, and priority-setting
8. Negotiation and partner management skills
9. Good written and oral English and Mandarin communication skills
10. Self-motivated, results-driven with excellent attention to detail
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Responsibilities:
1. Create and operate Social CRM programs that meet project objectives
2. Build and grow scalable consumer database/Wechat bound members
3. Create targeted marketing programs that drive the company brand and improve Wechat follower engagement
4. Align client’s global and local direct-to-consumer-communications via various channels (Wechat, Email, SMS) and ensure that all communication processes are consistent with their global policies and China regulations.
5. Manage clients of assigned Social Media/Social CRM projects and achieve set KPIs
6. Work with the Social Media Team in driving strategies and executions, especially in the area of Communication/Content Planning of Social CRM programs.
7. Work with Strategic Planner and Project Leaders in conceptualizing and creating innovative ideas to optimize performance of assigned projects
8. Create weekly and monthly reports, and present them to clients
9. Be abreast with the fast changing technology, trends and techniques on China Digital/Social Media space and be able to apply them on assigned projects
10. Participate in sales pitches/proposal creation and presentations to effectively sell the Social CRM service
Requirements:
1. At least 2 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs
2. Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
3. Solid experience on CRM (points/loyalty programs, membership programs) highly preferred
4. Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
5. Experience in effective consumer communication including creative strategy and messaging
6. Strong analytic skills
7. Strong leadership, creativity & innovation, and priority-setting
8. Negotiation and partner management skills
9. Good written and oral English and Mandarin communication skills
10. Self-motivated, results-driven with excellent attention to detail
职能类别: 市场分析/调研人员
关键字: Social CRM Data Analysis
公司介绍
About us
Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
联系方式
- Email:mreyes@netbooster.com
- 公司地址:地址:span江西中路450号3楼(米域)