上海招聘

职位描述：
Select Property Group- Vita Student

Vita Student is the UK’s only experience-led accommodation brand. We place as much emphasis on providing exceptional customer service as we do in delivering stylish, high quality residences. The result is a unique experience that ensures our residences are always full.

For the customer, Vita Student represents accommodation of the highest quality with state-of-the-art facilities and services and a city centre living experience like no other.

For the investor, Vita Student offers a hassle-free, fully-managed property investment with assured returns in the UK’s best student accommodation projects.

Created by the leading property investment specialist Select Property, Vita Student has achieved huge success following its launch in March 2013. The brand’s first development in Liverpool opened its doors in October 2013, and has been followed by schemes in Manchester, Bristol, Exeter, Southampton and Sheffield, Newcastle, Glasgow, York. We will have new residence soon in Edinburgh and other cities around the world.

Vita Student has its own in-house Management Company – Vita Student Management - to ensure the delivery of the brand’s exceptional lifestyle experience for its tenants, and maximum occupancy and returns for its property owners.


The Opportunity:
The brand has been especially popular within the Chinese student community - 50% of our current business in Vita Student is from Chinese students and we expect this number will increase in the future. To cater for this exceptional demand, we have set up offices in Mainland China including Shanghai and Beijing (other office is under construction) to increase brand awareness and achieve an increase in the number of Chinese customers living at Vita Student residences in the UK.
Vita Student is looking for a highly motivated and ambitious individual with the desire to build a brand in a new territory and to assist with the marketing and letting of its luxury student apartments across the whole of its portfolio.
This is a unique opportunity for the right candidate to thrive in this brand new role, integral to the growth of the Vita Student brand in China.
If you are looking for a fresh and rewarding challenge in a truly international, innovative, purposeful and passionate team, we want to hear from you.






Job Role:
To be part of the Vita Student Sales & Marketing Team, expand the brand presence in the Chinese student market and to support with the marketing and letting of student accommodation, to achieve 100% occupancy within the accommodation portfolio for the forthcoming academic year.

? Design and deliver China digital marketing plan/strategy to budget
? Generate sufficient leads from various digital platforms and campaigns to achieve set booking target
? Support company’s China business in the areas of website management, payment system set up and maintenance, new video creation and other creative aspects
? To work closely with UK digital team on the implementation of digital & social initiatives in China and Southeast Asia
? Plan and execute large digital campaigns on selected platforms in China
? Make continuous improvement on the current digital platforms including Wechat, Weibo etc.
? Contribute to the content creation for the website and social media channels
? Design and execute series of offline campaigns/activities in university/high school, agent etc.
? Branding materials management for China, including coordination with design, plan the quantity, quotation, production, and vendor management

Reporting
This role will report directly to Regional Head of Marketing, China and Southeast Asia

Role requirements
Qualifications:
? University Degree or the equivalent, best major in Marketing
? Fluent English and Mandarin – both written and verbal

Experience:
? At least 5+ years marketing experience in both online and offline
? Work experience in international company is a must
? Understanding of the student property sector would be an advantage but not essential
? Experience in development and maintenance of website, digital platforms, and digital campaigns
? Experience with universities and high school sector in China is a great plus

Key Skills:
? Rich experience in managing digital platforms and assets
? Capability of running large digital campaigns
? The ideal candidate should be creative and enthusiastic
? Highly organised, responsible, and motivated
? A quick learner who works well under his or her own initiative, proactive, commercially astute and thrives in a fast-paced environment
? Excellent communication and interpersonal skills are essential
? Proven ability to work independently with minimal supervision 举报 分享

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