上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展经理招聘

Product Marketing Manager

亮锐(上海)管理有限公司

  • 公司规模:5000-10000人
  • 公司性质:外资(欧美)
  • 公司行业:汽车及零配件

职位信息

  • 发布日期:2017-06-15
  • 工作地点:上海-徐汇区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位类别:产品/品牌经理  市场/营销/拓展经理

职位描述

职位描述:
General Purpose
Responsible for managing the product throughout the product lifecycle from planning to execution in support of organizational strategy and objectives.
Main Job Tasks and Responsibilities
Research and Analysis
? research and analyze market conditions
? identify key competitor and consumer trends
? articulate market requirements and opportunities
? identify opportunities for product innovation and product enhancements
? work with research regarding product development
Product Planning and Management
? determine product specifications
? define the long term strategy of the product and create product road map
? prepare product documents including Market Requirement Documents and product use cases to drive product activity
? develop pricing strategies and product policies
? determine product packaging solutions
? negotiate with vendors
? oversee product development
? manage and communicate with cross functional teams
Product Marketing
? develop product marketing plan and event campaigns to generate product awareness, demand and sales
? plan product launch
? liaise with advertising and public relations to promote product
? support sales and marketing with the necessary product knowledge and technical expertise
? conduct product presentations
? develop sales tools and sales training material
? provide input for marketing collateral development
? supply sales with latest research and marketing information
? implement marketing plan in conjunction with all departments
? drive ongoing improvement in sales and profitability
Customer and End-User Support
? manage product-related support, feedback and inquiries from users
? co-ordinate market research to track customer and end-user feedback
? monitor product inventory
? use market feedback to inform product refinements and ongoing development
Education and Experience
? Bachelor's degree or equivalent; advanced degree as an advantage
? 6-8 years previous product management or related experience
? experience in automotive aftermarket is preferred
? quantitative and business analysis skills
? knowledge of marketing principles and practices
? knowledge of business and management principles and practices
? project management skills
? proficient in relevant software applications
? fluent English both in oral and writing

职能类别: 产品/品牌经理 市场/营销/拓展经理

关键字: 带薪年假 五险一金 绩效奖金 人才推荐奖 交通补助 出差补贴 房补 话补 专业培训 节日福利

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公司介绍

As a leading global technology company, Lumileds supplies high-quality LED to the downstream segments of the lighting industry as well as LED and Conventional lighting components to the automotive industry. The company also holds top 3 market positions in most of its end markets: General Illumination, Automotive OEM and Aftermarket, Specialty and Display LED products for the Smartphone and Display segments.

Lumileds has differentiated innovation capabilities and a truly global “Innovation DNA” with leading LED performance, advanced architecture innovation and optimized LED package solutions. Within Automotive, Lumileds has been on the forefront of the automotive industry for over 100 years, creating many standards and introducing many innovations that have led to the advancement and modernization of automotive lighting as we know it today.

联系方式

  • 公司地址:地址:span汶水路299弄19、20号智汇园1-A栋