上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展总监招聘

Brand Director 品牌总监

炫美餐饮(上海)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(非欧美)
  • 公司行业:餐饮业

职位信息

  • 发布日期:2017-06-10
  • 工作地点:上海-黄浦区
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 语言要求:英语 精通
  • 职位月薪:4-5万/月
  • 职位类别:市场/营销/拓展总监  

职位描述

职位描述:
- Revenue Growth Responsibility: Achieving overall sales and traffic growth target through effective marketing strategy and promotional calendar planning.
- New Business Model Leadership: Lead cross functional team on new concept/new model initiative to successful market pilot and opening to prove new business opportunities for expansion.
- Consumer and Business Insights: Utilizing data and research to derive consumer insights and business opportunities to drive revenue, traffic and customer loyalty.
- Branding Development and Management: Crystalize Outback brand positioning through effective online and offline creative development and refinement on all consumer touchpoints.
- Marketing Calendar Planning and Execution Leadership: Applying insights, develop annual marketing strategy, priorities and calendars. Lead the teams for success execution that reach or exceed revenue and traffic growth targets.
- Menu Management and Product Innovation: Partner with R&D team to drive menu management and innovation effort on both food and beverage to strengthen daypart appeal and brand relevance.
- Digital Marketing and Customer Engagement: Drive customer engagement via online and offline media and activities to break through clutters and build brand awareness and guest engagement.
- CRM: Oversee loyalty program strategies and execution. Effective use CRM analytics to build customer relationship and engagement

职能类别: 市场/营销/拓展总监

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公司介绍

炫美餐饮(上海)有限公司是一家外商独资公司,隶属于美国Bloomin’ Brands,在中国经营Outback澳拜客牛排馆,以牛排为主的时尚休闲餐厅品牌。Outback于1988年创立于美国弗罗里达的坦帕市,现今已超过1000 家分店,遍及全球20多个国家和地区,是全世界屈指可数的西式牛排专家之一。

澳式的生活方式和健康自然的农产品是Outback的灵感来源。Outback的牛排100%从澳洲进口,不含任何激素。安全和高标准食品品质是Outback的第一要务,讲究的是西式牛排所倡导的原汁原味。 除了牛排,Outback也提供火烤牛肋排、香草羔羊排、海鲜、汉堡三明治、意面海鲜饭等其他美味。

澳拜客对中国市场充满信心,目前在香港有11家门店,上海有6家门店,杭州2家门店,苏州1家门店,并将快速拓展扩张。2018年4月广州的新店也将开业。在此蓬勃发展之际,我们期待更多的人才能够加入到我们团队,共同发展。

澳拜客提供有竞争力的员工福利:五险一金、做五休二、国定假日及年休假、工作餐、商业雇主责任险,试用期满后额外享有住宿补贴、交通津贴、年资奖,经理级别有参与海外会议和培训机会。此外,公司提供系统的培训机制,所有员工都有机会获得晋升和职业发展。

联系方式

  • 公司地址:上班地址:天环广场