营销推广经理
吉宝置业中国 - 上海虹大房地产开发有限公司
- 公司规模：50-150人
- 公司性质：外资（非欧美）
- 公司行业：房地产
职位信息
- 发布日期：2017-06-06
- 工作地点：中山
- 招聘人数：1人
- 工作经验：8-9年经验
- 学历要求：本科
- 职位月薪：1.5-2万/月
- 职位类别：市场/营销/拓展经理
职位描述
职位描述：
岗位职责：
The Marcom Manager is responsible for development and implementation of integrated strategies for 吉嘉广场 K-Plaza marketing, advertising, promotion and publicity. The Manager is required to drive the continuous improvement of overall trafic and global sales performance of the mall.
任职要求：
1.学历：大学本科以上，广告及相关科系专业。
2.8年以上商场企划或广告公司营销经验，有国内大中型购物中心及百货公司优先。
3.专业知识：国内购物中心及百货公司营销相关；
4.业务了解范围：熟悉国内购物中心及百货公司营销相关业务。
职责范围：
1. Develop and implement integrated strategies to sustain and enhance the positioning of the mall in tangent with the directions of the Centre Manager, this refers but not limited to: - Sustain and grow the traffic visiting the mall - Drive higher sales and higher conversion rate - Enhance shopper experience - Create commercial and social value with stake-holders through partnership - Maximise other revenue opportunities - Create signature event for the mall - Promote service quality and service culture in the mall
2. Work with Centre Manager, Leasing and Marcom team on overall mall performance and mall traffic analysis and identify trends and area of improvement through data analysis.
3. Develop and maintain market intelligent database for updated market information and trends.
4. Develop and monitor annual and quarter plan and budget.
5. Develop operating strategies for the mall's CRM and royalty programme
6. Establish and update Marcom related operatin procedures.
7. Maximise other income potential through the rental of advertising space and atrium area, organising activities, vending programme, etc.
8. Work with tenants on A&P programme collaboration
9. Manager the shoppers' feedback system and provide relevant analysis with an attempt to improve the hardware and software of the mall in responding to shoppers' requests.
10. Manage media relation and cultivate opportunities for media exposure.
11. Manage relevant authority/local government relation and cultivate opportunities for collaboration or support.
12. Develop alliance with strategic partners for events, promotions and sponsorship.
13. Manager the day-to-day operations of Customer Service Counter and the staff team.
14. Manage and monitor the A&P inventories from design, production, usage and storage.
15. Act as the guardian for the mall's VI and corporate CI to ensure proper implementation.
16. To lead and manager the marcom and Customer Service team.
17. Perform any other duties as and when assigned.
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岗位职责：
The Marcom Manager is responsible for development and implementation of integrated strategies for 吉嘉广场 K-Plaza marketing, advertising, promotion and publicity. The Manager is required to drive the continuous improvement of overall trafic and global sales performance of the mall.
任职要求：
1.学历：大学本科以上，广告及相关科系专业。
2.8年以上商场企划或广告公司营销经验，有国内大中型购物中心及百货公司优先。
3.专业知识：国内购物中心及百货公司营销相关；
4.业务了解范围：熟悉国内购物中心及百货公司营销相关业务。
职责范围：
1. Develop and implement integrated strategies to sustain and enhance the positioning of the mall in tangent with the directions of the Centre Manager, this refers but not limited to: - Sustain and grow the traffic visiting the mall - Drive higher sales and higher conversion rate - Enhance shopper experience - Create commercial and social value with stake-holders through partnership - Maximise other revenue opportunities - Create signature event for the mall - Promote service quality and service culture in the mall
2. Work with Centre Manager, Leasing and Marcom team on overall mall performance and mall traffic analysis and identify trends and area of improvement through data analysis.
3. Develop and maintain market intelligent database for updated market information and trends.
4. Develop and monitor annual and quarter plan and budget.
5. Develop operating strategies for the mall's CRM and royalty programme
6. Establish and update Marcom related operatin procedures.
7. Maximise other income potential through the rental of advertising space and atrium area, organising activities, vending programme, etc.
8. Work with tenants on A&P programme collaboration
9. Manager the shoppers' feedback system and provide relevant analysis with an attempt to improve the hardware and software of the mall in responding to shoppers' requests.
10. Manage media relation and cultivate opportunities for media exposure.
11. Manage relevant authority/local government relation and cultivate opportunities for collaboration or support.
12. Develop alliance with strategic partners for events, promotions and sponsorship.
13. Manager the day-to-day operations of Customer Service Counter and the staff team.
14. Manage and monitor the A&P inventories from design, production, usage and storage.
15. Act as the guardian for the mall's VI and corporate CI to ensure proper implementation.
16. To lead and manager the marcom and Customer Service team.
17. Perform any other duties as and when assigned.
职能类别： 市场/营销/拓展经理
关键字： 营销推广 经理 商场
公司介绍
Keppel Land China is a wholly-owned subsidiary of Singapore-listed Keppel Land, which is the property arm of Keppel Group.
Keppel Land is one of the largest property companies by total assets on the Singapore Exchange. The Company focuses on a two-pronged strategy of property development for sale and property fund management.
One of Asia's premier property developers, Keppel Land is recognized for its sterling portfolio of quality award-winning residential developments and investment-grade commercial properties, as well as high standards of corporate governance and transparency.
Keppel Land China is focused on developing township, residential, waterfront, commercial and mixed-use developments in China. Over the years, the Company has been expanding its footprint in China to 10 cities. To date, Keppel Land China has over 20 projects with GFA of 5.6 million sm, which translates to about 40,000 homes.
Keppel Land China is also an investor as well as developer cum project manager for the Keppel Group development, in the landmark Singapore-China government project, the Sino-Singapore Tianjin Eco-City.
吉宝置业中国 (Keppel Land China)是新加坡吉宝集团 (Keppel Group) 旗下的大型跨国房地产上市公司——吉宝置业 (Keppel Land) 在中国的全资子公司。
吉宝置业是新加坡交易所挂牌的上市公司中总资产规模最大的房地产公司之一，专注于房地产开发与房地产基金管理两大核心业务。
作为亚洲领先的房地产开发商，吉宝置业拥有多个耀眼的优质获奖住宅项目及投资级商业地产，并且达到高水准的企业治理与透明度。
吉宝置业中国专注于开发城镇项目、住宅、亲水项目、商业地产以及综合体开发项目。多年来，吉宝置业中国旗下的房地产组合已扩展至中国十座城市。目前，吉宝置业中国拥有超过20个项目，住宅储备用地建筑面积约560万平方米，可建造约4万套住宅。
吉宝置业中国同时也是中新两国标志性合作项目——中新天津生态城的投资者，以及吉宝集团在生态城中的生态开发项目的开发商和项目经理。
愿景
成为中国首屈一指的、信誉卓著的国际城市发展商，以可持续发展来丰富人们的生活。
使命
通过优良的业务创建与管理，创造有品质的、可持续的和创新的生活-工作-娱乐的环境，为我们所有的利益相关者提升价值。
客户: 我们建设有品质的、有价值的生活-工作-娱乐的环境，为客户提供优质的服务和创新的产品。
员工: 我们要成为员工首选的企业，为我们的人才提供机会，在一个安全和充满关爱的环境中充分发挥他们的潜能。
股东: 我们将实现可持续发展和盈利增长，在价值观和战略方向与股东保持一致。
业务伙伴: 我们与业务伙伴的合作建立在战略共赢的基础上。在合作的过程中，创造协同效应、规模经济和创新的解决方案。
社会: 我们通过设有吸引力和可持续发展的项目，提升生活环境，并促进社会交往和经济活力。我们以一个优秀的企业为社会做出贡献。
吉宝置业中国在上海的项目：
吉宝 静安豪景
吉宝 汇锦城
吉宝 季景铭郡
吉宝 静安枫景
吉宝 沁风雅泾
吉宝 佘山御庭
现因公司业务发展需要，诚邀有志之士加盟。
公司网站：http://www.keppellandchina.com/cn/
Keppel Land is one of the largest property companies by total assets on the Singapore Exchange. The Company focuses on a two-pronged strategy of property development for sale and property fund management.
One of Asia's premier property developers, Keppel Land is recognized for its sterling portfolio of quality award-winning residential developments and investment-grade commercial properties, as well as high standards of corporate governance and transparency.
Keppel Land China is focused on developing township, residential, waterfront, commercial and mixed-use developments in China. Over the years, the Company has been expanding its footprint in China to 10 cities. To date, Keppel Land China has over 20 projects with GFA of 5.6 million sm, which translates to about 40,000 homes.
Keppel Land China is also an investor as well as developer cum project manager for the Keppel Group development, in the landmark Singapore-China government project, the Sino-Singapore Tianjin Eco-City.
吉宝置业中国 (Keppel Land China)是新加坡吉宝集团 (Keppel Group) 旗下的大型跨国房地产上市公司——吉宝置业 (Keppel Land) 在中国的全资子公司。
吉宝置业是新加坡交易所挂牌的上市公司中总资产规模最大的房地产公司之一，专注于房地产开发与房地产基金管理两大核心业务。
作为亚洲领先的房地产开发商，吉宝置业拥有多个耀眼的优质获奖住宅项目及投资级商业地产，并且达到高水准的企业治理与透明度。
吉宝置业中国专注于开发城镇项目、住宅、亲水项目、商业地产以及综合体开发项目。多年来，吉宝置业中国旗下的房地产组合已扩展至中国十座城市。目前，吉宝置业中国拥有超过20个项目，住宅储备用地建筑面积约560万平方米，可建造约4万套住宅。
吉宝置业中国同时也是中新两国标志性合作项目——中新天津生态城的投资者，以及吉宝集团在生态城中的生态开发项目的开发商和项目经理。
愿景
成为中国首屈一指的、信誉卓著的国际城市发展商，以可持续发展来丰富人们的生活。
使命
通过优良的业务创建与管理，创造有品质的、可持续的和创新的生活-工作-娱乐的环境，为我们所有的利益相关者提升价值。
客户: 我们建设有品质的、有价值的生活-工作-娱乐的环境，为客户提供优质的服务和创新的产品。
员工: 我们要成为员工首选的企业，为我们的人才提供机会，在一个安全和充满关爱的环境中充分发挥他们的潜能。
股东: 我们将实现可持续发展和盈利增长，在价值观和战略方向与股东保持一致。
业务伙伴: 我们与业务伙伴的合作建立在战略共赢的基础上。在合作的过程中，创造协同效应、规模经济和创新的解决方案。
社会: 我们通过设有吸引力和可持续发展的项目，提升生活环境，并促进社会交往和经济活力。我们以一个优秀的企业为社会做出贡献。
吉宝置业中国在上海的项目：
吉宝 静安豪景
吉宝 汇锦城
吉宝 季景铭郡
吉宝 静安枫景
吉宝 沁风雅泾
吉宝 佘山御庭
现因公司业务发展需要，诚邀有志之士加盟。
公司网站：http://www.keppellandchina.com/cn/
联系方式
- 公司地址：上班地址：马陆（地铁11号线马陆站上盖）