Marketing Manager
德乳康贸易(上海)有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品) 批发/零售
职位信息
- 发布日期:2017-05-27
- 工作地点:上海
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:专业培训
- 语言要求:英语 熟练
- 职位月薪:2-2.5万/月
- 职位类别:市场/营销/拓展总监 市场/营销/拓展主管
职位描述
职位描述:
Job Description
? Lead team in planning and execution of marketing activities to promote Humana products with the sales activities
? Responsible for marketing budget, control
o Yearly A&P plan and control
o Yearly promotion and execution
o POSM design and promotion
? Creation and publication of marketing materials in line with marketing plans
? Contribute to Humana brand management and corporate image building in China market
? Manage PR campaign to expand distribution and open new market opportunity
? China Marketing interface between Humana China and DMK Baby International Markets
General lead assistance to Humana China management
o Lead in creation of commercial presentations
o Lead in creation and modification of reports, statistics and outline of developed strategy
o Lead in defining and controlling creation and use of marketing material dedicated to Humana China range of products
o Lead in development of marketing strategies in line with company objectives
? Support to Humana China General Manager
o Collaborative work in development of Marketing strategies to enhance customer growth
o Representation of Humana China by visiting partners, taking part to congress or any external meetings as required
Reporting to
? Humana China General Manager
Education and experience
? University degree in Marketing with experience in Infant Nutrition
? Minimum 5 years of experience in Brand management – digital marketing experience required
Specific knowledge
? Infant Formula Category knowledge
o Expert in digital campaigns, planning, execution
? Consumer & Medical Nutrition detailing (FMCG related)
? At ease with MS-Office solution, specially with PowerPoint and Excel
? Fluent in English and Mandarin, written and spoken
Candidate profile
? Excellent communication skills
? Multi-cultural sensitivity
? Analytical and strategic thinking
? Very structured way of working
? Team spirit
? Ability to work intensively under high time pressure
举报
分享
Job Description
? Lead team in planning and execution of marketing activities to promote Humana products with the sales activities
? Responsible for marketing budget, control
o Yearly A&P plan and control
o Yearly promotion and execution
o POSM design and promotion
? Creation and publication of marketing materials in line with marketing plans
? Contribute to Humana brand management and corporate image building in China market
? Manage PR campaign to expand distribution and open new market opportunity
? China Marketing interface between Humana China and DMK Baby International Markets
General lead assistance to Humana China management
o Lead in creation of commercial presentations
o Lead in creation and modification of reports, statistics and outline of developed strategy
o Lead in defining and controlling creation and use of marketing material dedicated to Humana China range of products
o Lead in development of marketing strategies in line with company objectives
? Support to Humana China General Manager
o Collaborative work in development of Marketing strategies to enhance customer growth
o Representation of Humana China by visiting partners, taking part to congress or any external meetings as required
Reporting to
? Humana China General Manager
Education and experience
? University degree in Marketing with experience in Infant Nutrition
? Minimum 5 years of experience in Brand management – digital marketing experience required
Specific knowledge
? Infant Formula Category knowledge
o Expert in digital campaigns, planning, execution
? Consumer & Medical Nutrition detailing (FMCG related)
? At ease with MS-Office solution, specially with PowerPoint and Excel
? Fluent in English and Mandarin, written and spoken
Candidate profile
? Excellent communication skills
? Multi-cultural sensitivity
? Analytical and strategic thinking
? Very structured way of working
? Team spirit
? Ability to work intensively under high time pressure
职能类别: 市场/营销/拓展总监 市场/营销/拓展主管
公司介绍
DMK集团是德国最大的乳制品企业,全球乳业前20强。
产品涵盖牛奶,奶酪,乳清粉,冰淇淋,婴幼儿食品和健康食品6大类,旗下婴幼儿奶粉、辅食品牌HUMANA拥有60多年的历史,是德国三代母亲的放心之选,UHT牛奶欧德堡在中国市场一直居于进口牛奶领先地位。
德乳康贸易(上海)有限公司是DMK在华的全资子公司,负责旗下产品在华的运营和销售。
产品涵盖牛奶,奶酪,乳清粉,冰淇淋,婴幼儿食品和健康食品6大类,旗下婴幼儿奶粉、辅食品牌HUMANA拥有60多年的历史,是德国三代母亲的放心之选,UHT牛奶欧德堡在中国市场一直居于进口牛奶领先地位。
德乳康贸易(上海)有限公司是DMK在华的全资子公司,负责旗下产品在华的运营和销售。
联系方式
- 公司地址:上班地址:中山西路1602号宏汇国际广场B803