Marketing Manager, Outreach and Development
麦克米伦信息咨询服务(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:文字媒体/出版
职位信息
- 发布日期:2017-05-15
- 工作地点:北京-海淀区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:硕士
- 语言要求:英语 熟练
- 职位月薪:20-30万/年
- 职位类别:市场/营销/拓展经理
职位描述
职位描述:
Key tasks:
º Work with Senior Marketing Manager, Greater China and the Global Head of Marketing, Outreach & Development to develop and implement the overall author outreach plan for ORG Greater China
º Organize major author outreach activities including roadshows, roundtables and workshops in universities, research institutes and hospitals in Greater China;
º Explore and manage effective marketing channels to maximize outreach for ORG titles and the brands
º Attend academic conferences to promote ORG products/brand
º Coordinate with global/local colleagues across departments to ensure the implementation of all relevant activities
º Work closely with publishing and editorial team to support advocacy and editorial outreach
º Develop marketing plan and provide marketing support for OA books and Open Data in Greater China, working with the global Outreach & Development team and key business stakeholders
º Work together and assist Greater China OR Chief Advocate to deliver Open Research story and contribute on thought leadership activities in Greater China
º Work with institutional engagement team to provide marketing support for partner institutions in Greater China
º Achieve specific KPIs as agreed with line manager
Qualifications:
? A science graduate
? Knowledge of managed products and associated communities; awareness of industry trends and developments that target authors, readers and institutions
? Understanding of the open access landscape
Skills/knowledge:
? Strong communication skills in Mandarin and English
? Strong organizational skills, details oriented and capable of handling multiple priorities
? Excellent presentation skills
? Proficiency in spreadsheet software (e.g. MS Excel)
? Creative sense
? Numerical aptitude
? Works effectively to meet deadlines
? Ability to work as part of a team
? Excellent time and organizational management skills?
Experience:
? Experience of academic and author
? Experience in editorial in STEM publishing environment
? Experience in marketing or OA marketing in STM industry in Greater China
举报
分享
Key tasks:
º Work with Senior Marketing Manager, Greater China and the Global Head of Marketing, Outreach & Development to develop and implement the overall author outreach plan for ORG Greater China
º Organize major author outreach activities including roadshows, roundtables and workshops in universities, research institutes and hospitals in Greater China;
º Explore and manage effective marketing channels to maximize outreach for ORG titles and the brands
º Attend academic conferences to promote ORG products/brand
º Coordinate with global/local colleagues across departments to ensure the implementation of all relevant activities
º Work closely with publishing and editorial team to support advocacy and editorial outreach
º Develop marketing plan and provide marketing support for OA books and Open Data in Greater China, working with the global Outreach & Development team and key business stakeholders
º Work together and assist Greater China OR Chief Advocate to deliver Open Research story and contribute on thought leadership activities in Greater China
º Work with institutional engagement team to provide marketing support for partner institutions in Greater China
º Achieve specific KPIs as agreed with line manager
Qualifications:
? A science graduate
? Knowledge of managed products and associated communities; awareness of industry trends and developments that target authors, readers and institutions
? Understanding of the open access landscape
Skills/knowledge:
? Strong communication skills in Mandarin and English
? Strong organizational skills, details oriented and capable of handling multiple priorities
? Excellent presentation skills
? Proficiency in spreadsheet software (e.g. MS Excel)
? Creative sense
? Numerical aptitude
? Works effectively to meet deadlines
? Ability to work as part of a team
? Excellent time and organizational management skills?
Experience:
? Experience of academic and author
? Experience in editorial in STEM publishing environment
? Experience in marketing or OA marketing in STM industry in Greater China
职能类别: 市场/营销/拓展经理
公司介绍
关于施普林格自然
175年以来,施普林格自然一直致力于促进探索发现,竭尽所能地为整个科研共同体提供***服务。我们帮助科研人员开拓新思路,为图书馆和机构提供技术和数据上的创新服务,向协会提供优质的出版支持。我们确保出版重要、扎实和经得起客观检验的科研论文,并尽可能以***的形式传播给所有的相关读者,以使之能够被发现、获取、使用、再使用和共享。
作为一家学术出版机构,施普林格?自然汇聚了一系列深得信赖的品牌,包括施普林格、自然科研、BMC、帕尔格雷夫麦克米伦和《科学美国人》。施普林格?自然还是一家领先的教育和专业内容出版机构,通过一系列的创新平台、产品和服务向各界提供优质的内容。放眼全球,我们旗下的出版机构、书籍、期刊和资源每天都惠及数以百万计的人们。
175年以来,施普林格自然一直致力于促进探索发现,竭尽所能地为整个科研共同体提供***服务。我们帮助科研人员开拓新思路,为图书馆和机构提供技术和数据上的创新服务,向协会提供优质的出版支持。我们确保出版重要、扎实和经得起客观检验的科研论文,并尽可能以***的形式传播给所有的相关读者,以使之能够被发现、获取、使用、再使用和共享。
作为一家学术出版机构,施普林格?自然汇聚了一系列深得信赖的品牌,包括施普林格、自然科研、BMC、帕尔格雷夫麦克米伦和《科学美国人》。施普林格?自然还是一家领先的教育和专业内容出版机构,通过一系列的创新平台、产品和服务向各界提供优质的内容。放眼全球,我们旗下的出版机构、书籍、期刊和资源每天都惠及数以百万计的人们。
联系方式
- Email:sarah.huo@springernature.com
- 公司地址:地址:span理想国际大厦