上海招聘

职位描述：
POSITION TITLE: Marketing Manager
CLASSIFICATION:
DEPARTMENT: Marketing Department
REPORTS TO: Senior Marketing Manager
BASIC PURPOSE: This key position will be responsible for Managing, developing and implementing strategic marketing programs that maintain/ generate sales for assigned NSF China Food businesses. This role will be based in Shanghai and will be supporting the strategic growth of China Food Consulting business.

PRINCIPLE ACCOUNTABILITIES:
? Partner with the China Food business leaders and Business Development stakeholders to develop, implement and measure marketing strategies that generate awareness and that aids in attracting new client prospects to NSF.
? Where appropriate, align China Food strategies with Global Food strategies to achieve strategic alignment and cohesion
? Align with NSF Corporate Marketing and serves as a key strategic arm in the China market relative to developing and implementing global marketing strategies and brand initiatives
? Work with NSF’s market research team, conduct thorough market, industry and competitive research and analysis to drive customer-focused plans, determine key program selling points and identify best customer prospects
? Work with internal Marketing, BUs, and Business Development Managers and independently to develop business-to-business collateral, advertising, website content, co-marketing initiatives and sales materials.
o Develop and update specific brochures and inserts
o Have primary responsibility for updating and maintenance website and social media site content and appropriate links
o Evaluate, recommend, negotiate and buy media space for trade advertising.
o Conduct market, industry and competitive research and analysis to drive customer-focused plans, determine key program selling points and identify best customer prospects
? Leverages Salesforce and Pardot CRM tools to manage client prospects (leads) and to generate marketing campaigns
? Leverage digital assets such as SEO, SEM, Content Marketing, E-mail Campaign, Mobile, and other digital tools to reach and engage targeted audiences
? Develop, implement and analyze tracking mechanisms to determine effectiveness and ROI of marketing campaigns.
?
? Identify potential co-marketing opportunities with key clients, and create turnkey solutions and implement joint promotions. Actively seek out and manage "non-client" co-marketing opportunities.
? Coordinate across all NSF locations to ensure that all marketing outreach presents a comprehensive and global portfolio of NSF products and services.
? Under the direction of the Food Senior Marketing Manager and Global Director of Marketing, manage legal trademarks for NSF programs. Interface with NSF legal counsel to ensure proper trademark protection and communicate requirements with marketing/communications team. Establish and implement an approved process for the design, usage and registration of new marks. Develop SOPs as needed.
? Work with marketing team in order to drive cross-functional operations
? Perform other duties as required.
QUALIFICATIONS:
? Bachelor’s degree in marketing, communications or related field.
? Experience in the food industry with strong background in marketing food consulting and food safety services
? Minimum of three (3) years of business to business marketing and/or business development experience.
? Experience marketing products or services internationally. Both advertising/PR agency and corporate marketing experience
? Proven ability to write and execute the visual layout of trade advertising, collateral materials and websites.
? Ability to direct and execute projects with a high level of autonomy.
? Excellent written and oral communication skills.
? Problem solving skills including strategic, conceptual and analytical thinking.
? CRM experience with understanding of the functionality of Salesforce/Pardot
? Experience with Microsoft Office, including Word, PowerPoint, Excel and Outlook.
? Strong organizational skills with the ability to prioritize multiple tasks while working independently or in teams.
? Professional industry-related portfolio.
? Very good command of English. 举报 分享

NSF International成立于1944年，我们始终坚持和改善全球人类健康的使命。NSF International作为一个全球性公共健康组织，促进公共卫生领域的标准开发，并对食品、水、健康科学和消费品行业的产品提供检测和认证服务，以此来最-大程度地降低对人类健康的不利影响并保护环境。NSF International在全球175多个国家设有办事处，是泛美卫生组织/世界卫生组织（WHO）指定的食品安全、水质和室内环境的合作中心。

为了给中国地区的客户提供更加便捷的支持和服务，协助他们符合国际贸易进出口方面的安全、质量、诚信和监管要求，NSF International于2005年和2011年先后成立了中国地区的业务营运中心：上海禾邦认证有限公司（NSF Shanghai Co., Ltd.）和恩福（上海）检测技术有限公司（NSF Shanghai Testing Technology Company , NSF旗下获得了ISO/IEC 17025认可的实验室）。

我们热情期待你的加入！请将中英文简历（在邮件标题中注明申请职位）Email至邮箱chinahr@nsf.org，公司将提供完善的薪资福利和良好的发展机遇。