上海招聘

职位描述：
Who we are:

Labbrand is the leading China originated brand innovations agency with over 11 years of experience in consumer insights, brand strategy, brand naming, design and digital.

MADJOR is the Labbrand group’s digital practice. Our mission is to help clients trigger, plan and execute digital brand transformation. To do so we combine our capabilities in insights, technology, strategy, organizational engagement and design.

Our client base includes companies such as Sephora, Accor, Mondelez and Skoda. Our projects include digital lifestyle insights, digital brand experience design, digital transformation workshops, new product/service design and development of digital brand platforms.

Job responsibilities:

To support its long-term development, MADJOR is looking for a senior digital brand content strategist capable of conceptualizing innovative online content strategies and coordinating content production.

Client engagement:
? Work with business development teams to prepare proposals that articulate the right process and deliverables for each prospect
? Represent MADJOR’s content expertise to current and prospective clients

Project excellence:
? Design content strategies that drive business and brand impact including content themes, creative formats, distribution channels, creative guidelines and KPI targets
? Conceptualize interactive online brand activities
? Work with MADJOR’s technical team to define and implement the right solution for content performance tracking
? Coordinate creation of content assets (copy, visuals, interactive campaign platforms, videos…) using both internal resources (designers, copywriters and technologists) and external suppliers

Thought leadership:
? Act as an internal thought leader and educate MADJOR teams on the latest trends and best practices in online content
? Contribute to MADJOR’s publications by writing impactful articles and white papers that present MADJOR’s take on topics related to digital brand content

Ideal profile:

? Minimum of 3 to 5 years of experience in a content related role. The ideal candidate combines agency and client-side experience
? Experience coordinating content creation across different formats (copy, visuals, videos, campaign sites, games etc…)
? Experience with content analytics and content management platforms
? Experience working with a variety of content platforms including Wechat, Weibo and video platforms. Extra attention will be given to candidates who also have experience working with foreign platforms such as Facebook and Instagram
? Deep familiarity with the Wechat eco-system
? Strong presentation building and public speaking skills
? Native Chinese speaker with fluency in English. Non native speakers will be considered if they can prove an advanced written and spoken Chinese level 举报 分享

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). By bringing excellence together from market & consumer research, brand strategy, verbal identity and design, we create meaningful brand journeys.

We drive forward the positive power of branding.

Our leading expertise and unique perspectives are recognized by international awards as well as global media outlets including BBC, The New York Times, The Economist, Bloomberg, CBNWeekly and more.