上海招聘

职位描述：
Potential Responsibilities ：
- Content Creation: Draft and implement content strategy across Chinese social media platforms for some of the leading international sports brands. Develop key campaigns to engage sports fans both on and offline.
- Media Relations Management: Establish and maintain local media contacts and inform partners of news surrounding our clients.
- Client Research: Work with client and account manager to understand the client's business objectives, target audience and marketing objectives. Combine creative thinking with factual analysis to develop appropriate strategies that fit within a client's' budget and reaches their target as effectively as possible.
- Strategic Network Growth: Strikes up conversations at networking events and on weekends to generate new leads with target clients, bloggers, editors and key opinion leaders.
- Industry Trend Investigator: Keep your ear out on the ground and on social media for new trends, venue openings, competitors, apps, etc.
                
Preferred Key Competencies
- Experienced with PPT, WeChat and Sina Weibo and an understanding of current Chinese social media trends
- Interest in sports (especially American football), marketing and developing a brand’s social media presence
- Detail oriented with ability to learn and maintain new knowledge management systems that are essential for start-up growth
- Confident with a track record of leadership and logical decision making
- Native Chinese speaker with stellar written and spoken communication skills
- Basic understanding of the media industry and interest in learning about the differences between Chinese and English Media in the Greater China region
- Minimal 2 years work experience (preference given to candidates with professional writing/social media experience).
- Ability to submit original writing samples prior interview 举报 分享

TrailRunner International is a strategy and communications advisory firm serving top enterprises, institutions, and individuals around the world. We help our clients win in today’s complex global landscape, with matters ranging from financial communications and crisis communications to international strategy and special situations. TrailRunner takes a team approach across diverse disciplines including media, law, finance, and regulatory affairs to address opportunities and challenges that no longer fit neatly into traditional categories. We are based in Truckee, Calif., with offices in San Francisco, New York, Washington, DC., and Shanghai. Our clients include: Alibaba, Softbank, Didi Chuxing, S&P Global, Citadel, Spotify, Pac-12 etc.