上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展经理招聘

Integrated Marketing Manager

魅力惠(上海)贸易有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:互联网/电子商务  奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2017-03-29
  • 工作地点:上海
  • 招聘人数:若干人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位月薪:2-2.5万/月
  • 职位类别:市场/营销/拓展经理  

职位描述

职位描述:
RESPONSIBILITIES: 
- Responsible for the entire website promotions, copywriting, communication and coordination with various departments to confirm the details to ensure that activities carried out smoothly.
- Develop annual, quarterly, monthly event planning program, budget, and forecast results.
- Manage marketing campaigns according to given budget to achieve defined targets on new customer acquisition and additional sales brought and ROI.
- Planning ahead and finished the regular activities and rapid response hotspots and emergencies, combining the characteristics of the site's own marketing plan.
- Make holiday marketing, event marketing and other marketing activities skillfully.
- Analysis and mining customer needs accurately, data presented ideas for planning activities, precise to meet user needs, data summary and analysis.
- Work closely with the marketing channel owners to ensure all the marketing promotions are well communicated and executed at all channels with consistency.
- Lead and plan all marketing channel resources to support the promotion of key events, closely communicate with merchandising departments to align the priorities, then brief and manage all marketing functions to plan thoroughly for the campaign and execute on time with good quality.
- Work closely with other teams (IT, creative, merchandising, BSM) to support daily work, lead and facilitate for project accomplishment.
- Continuously observe industry trends and proactively develop actions to react to changes.

REQUIREMENTS:
- Brand and creative sense
- Event experience
- Give priority to Account service from 4A agency or Trade Marketing manager
- Marketing working experience with fashion & luxury e-commerce, apparel vertical e-commerce or e-commerce department store.
- Project management experience, strong time-management skills.
- Proficient in both oral and written English
- Creative and have good knowledge and understanding of e-commerce marketing promotions.
- Strong luxury fashion sense and passionate about researching trends in the fashion industry.
- Strong visual, editorial and aesthetic sense.
- Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities.
- Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs.
- Strong drive for execution and delivering results, detailed driven.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
- Proactive, open-minded and logical thinking.

职能类别: 市场/营销/拓展经理

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公司介绍

Glamour Sales China (www.mei.com), founded in 2010, is one of the first and most successful authorized flash sales fashion and luxury e-commerce website to work exclusively and directly with brands. The company is growing rapidly, with a membership base of over 7 million members, growing at 2,500 new members per day. The company has partnered with over 3000 international brands to date.
 Alibaba Group Holding Limited (NYSE:BABA) invested in Mei.com at year 2015. This cooperation enhances Mei.com’s supply chain services of the sales of limited time discounted quality products from well-known international luxury and fashion brands to consumers in China.

联系方式

  • 公司地址:上班地址:上海市北京东路240号