上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展主管招聘

***产品主管

Specialized Shanghai Co., Ltd. 斯贝特商贸(上海)有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:贸易/进出口  批发/零售

职位信息

  • 发布日期:2017-03-23
  • 工作地点:上海-浦东新区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位月薪:10-30万/年
  • 职位类别:市场/营销/拓展主管  

职位描述

职位描述:
若您是自行车爱好者,请在您的简历上标注出来!

Job Responsibilities岗位职责:
1. 推进基于研究的***产品策略:
Drive research-based women’s strategy through:
? 与市场部合作去发展,推出***的活动,促销;
Collaboration with Marketing to develop and roll out women’s specific campaigns/promotions/events.
? 与销售团队与SBCU部门合作,向经销商培训***产品;
Collaboration with Sales team and SBCU to educate Dealer Network on women’s product.
? 与零售服务部合作***产品营销计划;
Collaboration with Retail Services on women’s specific merchandising plans.
? 与计划部合作来预测及确定***产品的型号和颜色范围。
Collaboration with Sales Management, Demand Planners and Equipment Business Manager to forecast and identify model and color range of women specific products.
2. 管理中国市场的***策略和项目,通过简报,预算,时间控制,发展,分销和报告来推进执行;
Project manage women’s initiatives and programs for the China market and drive execution through briefs, budgets, timing, development, distribution, and reporting.
3. 拜访销售代表和经销商获得对于销售技巧更深的理解和消费者的购买习惯,进一步发展长期渗透战略;
Visit with sales reps and retailers to gain a deep understanding of sales techniques and consumer purchase habits to further develop long term penetration strategy.
4. 对市场领导者和产品团队进行持续的竞争对手分析和报告;
Consistent competitor analysis and reporting to market leaders and product teams.
5. 对于***产品作为经销商,销售,市场和计划部的联络中心;
Be the central point of contact for retailers, sales, marketing and demand planning for women’s product.
6. 与市场部一起选择和管理区域品牌大使项目。
Select and manage regional brand ambassador program in conjunction with Sports Marketing and Sponsorship Specialist.

Job Requirements任职要求:
1. 有4-5年的市场营销,商业管理或相关领域经验;市场营销学士学位优先;
4-5 years’ experience in marketing, business management or related field.
2. 对于自行车运动有热情,促进***骑友的加入并参与到骑行中;
A vision and passion for bikes and fostering of women’s growth and participation in the sport.
3. 精通微软办公软件;
Proficient in Microsoft Office applications.
4. 具有预算计划和管理经验;
Experience with budget planning and management.
5. 注重细节,具有较强的报告和跟踪能力;
Detail oriented with an strong reporting and tracking skills.
6. 优秀的口头和书面沟通能力;
Excellent verbal and written communication skills.
7. 合作和评估合作伙伴的能力;
Ability to collaborate and evaluate partnerships.
8. 有效的解决问题的能力;
Effective problem solving skills.
9. 与本地及全球团队合作的能力。
Ability to collaborate with local and global teams.

职能类别: 市场/营销/拓展主管

关键字: 市场 营销 自行车 骑行 预算计划 管理

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公司介绍

    本公司为美商独资企业,专营高档自行车,公司总部位于美国加州,成立于1974年,于2007年7月进驻中国大陆地区,在上海成立了大陆地区的第一家概念店,至今已经在整个大陆地区发展近150多家专卖店。
    因为Specialized 的品牌标志特别像一道闪电,故被中国车迷形象地称为“闪电”。
    Specialized 主营运动竞技类的自行车,致力于发扬自行车运动,倡导健康心态和热爱自然的情怀。中国的自行车文化源远流长,但是如何改变人们对自行车的传统定义-代步工具呢?所以Specialized 一直在努力推广自行车的运动文化,那就是感染力加俱乐部,以及各种业余的赛事。通过各种赛事和俱乐部的各种活动,我们感染并且影响着越来越多的人注意到自行车运动,参与并且热爱上这项运动。从“不理解”到“理解”,从“试一试”到“热爱”,人们就这样一个一个,一群一群地传递着这种健康向上的运动文化。
公司网站:www.specialized.cn
官方微博:Specialized中国

公司提供丰富的国内国外培训机会,我们期待您的加入!

    Our company is an American-owned enterprises, specializing in high-end bicycles, headquartered in California, was founded in 1974. In July 2007, China has 1st concept store in Shanghai. Nowadays our company has already developed around 150 stores on the whole mainland area.
    Because the Specialized brand logo especially likes a lightning bolt, so that Chinese fans called "lightning".
    Specialized is specializing in the bicycle of sports athletics, It is devoted to developing cycling, advocating a healthy mentality and passion for the natural feelings. China's bicycle culture has a long history, but how to change people's traditional definition of the bicycle transport? In this situation, Specialized has been trying to promote bicycle sport culture, that is the infectivity with the club, as well as various amateur competitions. Through various competitions and club activities, we infected and affecting more and more people who pay attention to the bicycle sport, participating and loving this kind of sport. From " incomprehension" to " comprehension ", from " trying" to " love ", people is delivering the healthy and upward movement sport culture one by one, group by group.
http://www.specialized.com
Weibo:Specialized中国
微信:Specialized中国

联系方式

  • 公司地址:上班地址:上海市浦东新区张江半岛科技园达尔文路88号9栋1-4层