上海招聘

职位描述：
KEY RESPONSIBILITIES
Digital Marketing (Campaign) – 35%
*To support in executing digital marketing campaign from planning till campaign execution and reports.
*To coordinate and communicate with different function teams and agency to ensure campaign can be carried out smoothly.
*To follow up with agency to ensure all brand online materials (e.g. Videos/images/content) is provided with requested format and conduct necessary communication both internally and externally to confirm related deliverables.
*To work closely with media agency to maximize campaign exposure among target consumers with appropriate content.
*To manage all consumer database collected from digital channels and make good use of these data.
*To manage all samples, incentives for online campaign and KOLs in a good tracking method.

Digital Marketing (Always on) – 30%
*To assist necessary execution and communication with social media team and agency to carry out the monthly promotion activity with selected product.
*To support in executing SEM SEO program from planning till monitoring.
*To follow up with search agency to confirm all creative and copy before launch
*To monitor weekly SEM performance and work with agency to optimize search performance, driving more effective traffic to official online platforms in a regular basis.
*To coordinate with e-commerce team to evaluate the traffic or sales contribution from digital marketing regularly
*To regularly monitor competitors’ digital case or industry best case and share the inspiration to internal team.

Brand site maintenance and EC site monitoring – 25%
*To ensure regular content update and maintenance on official site per global marketing calendar, especially the quarterly product launch
*To conduct necessary communication with agency and HQ to continuously optimize the site from user friendly point of view
*To closely work with PR team to ensure all PR release uploaded to brand site in a timely manner
*To monitor the brand site performance and make timely optimization based on real situation to archive the KPIs.
*To work closely with e-commerce team to make sure all visual content are checked by design team and the overall tone and manner can match ECCO’s brand position.
*To coordinate with e-commerce team to evaluate the traffic or sales contribution from digital marketing regularly.

Others-10%
*To coordinate with agencies to get reports/plans delivered on time
*To support on the payment/contract/shoe & A&A application process
*To assist in doing necessary manuals/SOP/report
*To undertake other assignments by line manager

REQUIREMENTS
Education
-University Degree or above, preferably in a marketing or communications related discipline.
Experience
-At least 2 years working experience on digital (in house digital executive or media strategy planning/creative agency executive)
-Familiar with digital channels (Portal, Weibo, Wechat, Douban, BBS, video site, etc.) and search engine marketing
-Proactive and willing to learn new things and take challenges
-Be detail oriented, can work independently, and have exceptional problem solving skills
-Enjoy working in a fast-paced work environment
Language and Skills
-Good presentation and communication skills
-Good English and Mandarin skills
-Working knowledge of Microsoft products
Optional competencies
-Good teamwork spirit
-Sharp sense of new hot topics and trends in digital industry. 举报 分享

ECCO来自北欧的童话王国丹麦，创建于1963年，其生产及销售网络遍布全球60多个国家。

ECCO的愿景是成为世界上最好的制鞋公司。我们不断创新，改进制鞋技术，力求生产出更优质更舒适的鞋。

ECCO尊重传统、重视创新、追求卓越、用心关爱、充满激情。正是因为我们尊重传统，追求高品质是我们工作中的第一要素。挑战惯例，标新立异，鼓励改变，为激发员工的创造力提供空间，从而推动创新。我们不断提高标准，探索更高水平，力求完美。我们致力于建立并维护与员工、合作者、顾客及公众之间的良好稳定的关系。我们谨言慎行，尊重文化多样性。同时，我们也是一个富有激情的团队，每个人都充满活力，热爱自己所从事的工作。

ECCO集团对中国市场的巨大潜力和战略地位高度关注，于2006年1月成立了爱步上海，目前我们在中国有1000多间的专卖店和店中店，在品牌和销量方面都居于同行业之佼佼者。

ECCO诸多企业文化中重要的一条是“人是最重要的资源”，ECCO期待与你相伴职业之履！