上海招聘

职位描述：
QUALIFICATIONS 任职要求
* Bachelor’s degree in Media Communications, Marketing, Public Relations, or a related field.
  传播、市场、公关或相关专业学士学位

* 5+ years’ work experience in PR, Communications or Marketing related field
  5年以上公关、传播或市场相关工作经验

* Taiwanese/Hongkongnesewho's now working in mainland China will be prefered
   目前在中国大陆地区工作的台湾籍或港澳籍人士

* Will be able to demonstrate excellent writing skills, with the ability to articulate messages clearly and in a style/tone appropriate to the target audience
  优秀的写作技能，能针对目标人群采用恰当的风格和调性传达清晰的信息

* Fluency in Chinese and English with excellent writing and presentation skills
  中英文书面及表达流利

* Strong digital and social media background and who can demonstrate substantial experience working in communications and PR roles.
  具备数字及社交媒体背景，在市场传播、公关领域具有丰富的工作经验

* Knowledge of and MS-Office tools and design software tools such as PS, Adobe Design
InDesign etc.
  会使用办公软件、设计类软件例如PS、Adobe Design、InDesign等

JOB DESCRIPTION 职位描述：
1. Web Marketing 网络营销：
* Assist in the management, planning and development of new web sales, social media & marketing strategies
    协助参与网络营销、社交网络与推广工作的管理，筹划和发展

* Coordinate web marketing and social media campaigns that integrate with existing (non-web) marketing campaigns
    参与网络及社交平台的推广与线下推广活动的协调和管理

* Work with internal departments (Marketing, Business Development, Sales) to optimize content and develop web-based campaigns / promotions
    协调与内部部门（市场部，业务发展部，销售部等）间合作以优化网络推广的内容和策略

* Organize, manage and develop web based communications for specific target markets and general audiences
    组织，管理和发展基于特定市场和客户群体的网络传播

* Analyze purchasing behaviour to develop new web-marketing promotions and up sell opportunities
    进行市场调查以发现新的网络市场推广和增销机遇

* Manage the Listing Advertising in collaboration with the external Web Consultant.
    同外部网络咨询公司开展合作

* Create web-promotional (PPC & Banner Ads) strategies to influence online awareness and traffic generation
    制定网络推广策略，制作网络推广工具以增加线上认可度

* Coordinate, track and report web marketing campaigns
    协调，追踪并汇报网络市场活动

* Work in collaboration with the LCB international web design team on a new structure and format for the corporate website and new projects.
    同蓝带国际的网络设计团队开展合作，为公司网站和新项目设计新架构与新形式

* Review, create, develop and manage website content for the organization’s web presence and to improve sales and marketing performance.
    回顾，设计，发展并管理公司网站的内容，提升市场与营销表现

* Copyedit and proofread all web content. Work with the Marketing team to insure consistency and quality that reflects the brand’s core values, suggest and implement changes where necessary.
编辑和校对网站内容。与市场团队合作确保内容的质量始终符合品牌传递的价值观。

* Web contents creation includes some of design work.
    参与部分网站设计工作

* Overall follow up for the quality of product content on the website in terms of accuracy and tone of voice. Maintain a consistent look and feel throughout all web properties.
    持续关注网站上产品内容信息以确保其准确性和一致性；保持网站设计风格的统一性

* Review website content and regional marketing efforts to develop search engine optimization strategies (keywords, meta data and content)
    定期回顾网站内容与区域市场策略，进一步优化搜索引擎策略（关键词，大数据等）

* Participate in updating Chinese websites with new content on a regular basis
    定期参与中文网站的更新

* Develop Chinese content, and manage electronic distribution (newsletter and promotional information – E-mail marketing)
    开发中文内容，并管理电子渠道信息的发布（新闻时事通讯，邮件传播等）

2. PR, Media Relations & Communications 公关，媒体关系与传播:
* Events planning & implementation. Design, develop and organize events with topic support to reinforce brand messages.
  宣传活动的组织和实施。根据全年推广计划策划筹备并组织各类主题活动以增强品牌传播力度。

* Materials planning & development，such as media library, brochures, publications, flyers, posters and etc.
  学校相关宣传材料内容的准备和更新，例如：媒体库、宣传册、出版物、单页、海报等

* Create content for editorial coverage and PR.
  为公关活动、媒体报道创作合适的内容

* Creating, editing and compiling a series of publications highlighting the work of the school (e.g. Activities Week, Fairs, Events etc.)
  创作、撰写并编辑宣传校区近期工作重心的文案（例如：活动周、会展、各类活动等）

* Manage and liaise with media relations, bloggers, gourmet writers, celebrities and other KOLs.
  管理及维护与媒体、博主、美食作者、名人等相关意见领袖的良好关系

* Proactively pitch media coverage of both traditional and new media, including feature placement, Live video broadcasting etc.
  主动寻求传统媒体与新媒体报道，例如专题刊登、网络直播等

* Strictly follow brand communication policies & selectively reply media inquiry as wel as seeding related information to maximize brand visibility.
  严格按照品牌传播政策答复媒体咨询，同时收集必要信息以扩大品牌曝光率

* Attending/Documenting/Photographing of important events which can be used for marketing purposes.
  出席重要活动，作好活动相关文字与图像记录（摄影、摄像），作为市场推广的素材

* Undertaking ad hoc activities as requested by management
  根据管理层要求执行临时安排的其他工作事宜

3. Others 其他：
* To identify at least one innovative improvement per year.
  每年确定至少一项工作改进重点

* Generally, in performing his duties to act as a company ambassador, marketing representative, public relations spokesman and to contribute to the world-wide recognition of the Le Cordon Bleu group and the trademark "Le Cordon Bleu".
    作为公司大使，市场和公关代表开展相关工作，致力于进一步提升蓝带国际的全球知名度

* To advise and make recommendations to the President with respect to ways of developing the interests of Le Cordon Bleu and those of the group generally.
  向蓝带国际的总裁提出有助于进一步提升蓝带品牌的建议和意见

* Generally carry out all other duties which Le Cordon Bleu may from time to time reasonably consider appropriate to be undertaken by Marketing Manger
    开展由网络市场部经理直接布置的相关工作并向其汇报

4. Administration Support行政类事务支持：
        * Contract 合同起草
        * Payment 费用支付
        * Filing 文档整理
        * Presentation deck preparation 演示文档
        * Routine reports preparation 日常工作报告的撰写 举报 分享

Le Cordon Bleu International 蓝带国际学院
蓝带国际学院成立于1895年的巴黎，旗下设35所学校遍布20个国家的知名城市，如巴黎，伦敦，马德里，东京，首尔，悉尼，上海等。蓝带国际学院是世界上最重要的教授经典法国料理，甜点和烘焙的厨艺管理学院，每年有来自100多个国家的约2万名学员入读蓝带学院。 蓝带国际贸易（上海）有限公司，是隶属于蓝带国际学院的直属子公司。蓝带上海成立后，一直致力于在中国大陆、中国香港、中国澳门及中国台湾推广法国美食文化及厨艺。

Our Mission 我们的使命
建立在超过一个世纪的传统和卓越上，蓝带国际学院教学网络致力于创新和对美食，酒店款待业和行业管理的实践，通过扩大国际教学研究网络，结合产品和服务的开发，在其专业领域真正做到了实至名归。作为一个独立的实体，蓝带教学网络还与业界，培训和大学的合作伙伴协作，以确保学术上的严谨性，实用性和企业楷模。