上海招聘

Responsibility:

? Develop the IT & Electronics CAS 3-5-year marketing strategy in
collaboration with CO, PM, application technology and Innovation
(taking into consideration sustainability and mega trends), aligned
with product strategies and overall BMS platform strategies;
? Collect, prioritize and develop new market opportunities, ensure
information sharing with all relevant stakeholders (internal and
external) and develop a continuous pipeline of opportunities with
existing and new markets/applications;
? Develop the segment strategies, target applications, strategic
positioning in value chain (including value proposition for all IT &
Electronics industries and relevant applications identified in the
overall BU CAS strategy), and translate into universal offerings in
line with all other industry segments;
? Foster an outside-in culture across CAS and align resources and
capabilities throughout the BU to deliver long-term profitable growth
in IT & Electronics
? Establish and maintain networks with strategic accounts, OEMs,
industry associations, universities across the globe to achieve deeper
understanding about industry trends and customer value chains
? Collect, process, and provide market data by customer, application
and industry segment, by region including customer activity using
external and internal resources
? Explore business models (e.g. various points of participation in
value chain) in collaboration with PM, CO and the Innovation community
and contribute to development of new innovation models (e.g. open
innovation)
? Collect, develop and provide outside-in guidance to Innovation to
ensure market driven innovation that meets the overall strategic
objectives and ensure successful launch of innovations in the
respective markets via a commercialization plan developed with CO
? In collaboration with CO translate IT & Electronics industry segment
and application strategies into short- to mid-term tactics as well as
annual segment / country targets and plans
? CO to be accountable for current sales and identification of future
business opportunities as input for IM
? IM to identify and understand value chain and future needs of
strategic accounts
? Represent CAS by contributing to the overall BMS IM initiative, the
IM community and Industry Platforms for the benefit of BMS as a whole
with focus on IT & Electronics, such as pursuing forward marketing
initiatives to influence decision makers and local opinion leaders and
create "market-pull". This includes influencing the processes and tools
and leveraging this community for the benefit of CAS.
? Develop global industry marketing communications strategy,
promotional plan and budget allocation in collaboration with Regional
Segment Managers and aligned with overall BU strategy. Lead marketing
initiatives relative to advertising, brochures, e-newsletters, press
interviews, trade shows, product promotion and brand name recognition
for the CAS Business.

Qualification
? Bachelor degree in Chemistry/Marketing with MBA preferred
? At least 10 years' experience in marketing with industrial marketing
exposure at managerial position in IT & Electronics industry preferred
? Some chemical knowledge a plus
? Outside in perspective with conceptual, creative and strategic
thinking
? A change agent with strategic influencing skill and intercultural
understanding ability driving for results
? Sound presentation, project management and prioritization skills
? Leading and building teams especially not direct reports capability
? Demonstrating leadership behavior in line with Bayer Leadership
Principles and BMS Leadership Decathlon with strong focus on customer

Bayer
德国拜耳集团是全球最为知名的世界500强（《财富》）企业之一，在材料创新，作物科学及医药保健等众多领域位居业界前列。中国是拜耳在亚洲的第二大市场，拜耳公司对中国未来市场的发展潜力更是充满信心。2001年11月拜耳集团着手在上海化学工业园区进行大规模划时代的投资，建设一个世界级的一体化化工基地。同时，其材料创新集团的高性能产品在中国地区的销售额也高幅增长。在未来，拜耳公司将继续以她优质的产品和服务造福于人类，用创新科技使生活充满活力。
随着拜耳公司在中国及亚太地区业务的迅速发展，我们将不断创造新的高质量就业机会。我们诚邀有志之士加盟我们的队伍，公司将提供完善的在职培训、优良的工作环境及优厚的薪资福利。

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