上海招聘

职位描述：
Job Responsibilities岗位职责：

1. 策划及执行本部门组织的各项线下市场推广活动如：开业、活动筹划、组织及报告；
Plan & execute the marketing activities, such as store opening, event planning, organizing & reporting.
2. 制作产品专刊及为所有概念店制作POS 材料及其他印刷材料的制作，（如产品目录、宣传手册、横幅和海报）；
Prepare brochure & POS for retail and other printing material. （such as product catalog, brochure, banner & poster）
3. 负责平面推广的美术创意，界面设计，把握整体及视觉效果，并根据公司品牌风格，定位，主题等独立掌控相关视觉工作，并制定出所需的平面设计方案；
Capable of applying excellent design, typography, color and info graphic skills by excellent sense of brand, design, layout and typography.
4. 执行年度计划，季度活动以及每月的推广，使用合适的媒体和品牌大使/运动员配合销售达到目标；
Implement annual communications calendar with special focus on seasonal campaign and product monthly push, target the right media outlets and celebrity/KOL candidates for sales driving product placement.
5. 准备公关/活动推广报告：市场情报和分析的媒体曝光；
Prepare PR/event report, market intelligence and analyze media exposure.
6. 媒体策略的制订，实行及关系维护，查阅和汇总媒体报道并提供媒体产品测试，除了创新，编辑的监督及软文之外，维护品牌知名度，通过媒体特性、样品评估去保护在主流媒体的报道；
Build, develop & maintain strong relationships with media, influencers and entertainment network in order to maximize brand exposure in all target media. Maintain brand awareness and secure editorial coverage in key media through the pitching of editorial features, sample review, in addition to the creation and supervision of editorial and advertorial projects.
7. 其它与市场推广及品牌传播和形象维护相关的事务，负责打样所有营销资产拼写、语法、口号、颜色、准确性等。
Other marketing and brand image transmission and maintenance related transactions. Responsible for proofing all marketing assets for spelling, grammar, taglines, color, accuracy, etc.
8. 组织论坛，产品发布会，经销商会议，新闻发布会，户外骑行活动，自行车展和试骑活动等等。
To plan and execute the corporate and sponsorship/outdoor events and their related online and offline promotion.

Job Requirements 任职要求：

1. 2年或以上具有品牌推广、产品推广、市场活动的策划和执行经验；
At least 2 years professional experiences in PR or branding in international brands.
2. 良好的人际沟通技巧，细节的态度，精心组织，多任务处理；
Good interpersonal skills, detail minded, well organized, multi-tasking.
3. 应用Photoshop和Illustrator等设计软件优先；
Knowledge and use of design software/systems (Photoshop, Illustrator)
4. 热爱自行车运动，深谙自行车文化；
Know bicycle products & bike lover.
5. 良好的英语和中文沟通能力；
Excellent spoken and written English as well as Chinese.
6. 持有机动车驾照。
Driving license is required. 举报 分享

    本公司为美商独资企业，专营高档自行车，公司总部位于美国加州，成立于1974年，于2007年7月进驻中国大陆地区，在上海成立了大陆地区的第一家概念店，至今已经在整个大陆地区发展近150多家专卖店。
    因为Specialized 的品牌标志特别像一道闪电，故被中国车迷形象地称为“闪电”。
    Specialized 主营运动竞技类的自行车，致力于发扬自行车运动，倡导健康心态和热爱自然的情怀。中国的自行车文化源远流长，但是如何改变人们对自行车的传统定义－代步工具呢？所以Specialized 一直在努力推广自行车的运动文化，那就是感染力加俱乐部，以及各种业余的赛事。通过各种赛事和俱乐部的各种活动，我们感染并且影响着越来越多的人注意到自行车运动，参与并且热爱上这项运动。从“不理解”到“理解”，从“试一试”到“热爱”，人们就这样一个一个，一群一群地传递着这种健康向上的运动文化。
公司网站：www.specialized.cn
官方微博：Specialized中国

公司提供丰富的国内国外培训机会，我们期待您的加入！

    Our company is an American-owned enterprises, specializing in high-end bicycles, headquartered in California, was founded in 1974. In July 2007, China has 1st concept store in Shanghai. Nowadays our company has already developed around 150 stores on the whole mainland area.
    Because the Specialized brand logo especially likes a lightning bolt, so that Chinese fans called "lightning".
    Specialized is specializing in the bicycle of sports athletics, It is devoted to developing cycling, advocating a healthy mentality and passion for the natural feelings. China's bicycle culture has a long history, but how to change people's traditional definition of the bicycle transport? In this situation, Specialized has been trying to promote bicycle sport culture, that is the infectivity with the club, as well as various amateur competitions. Through various competitions and club activities, we infected and affecting more and more people who pay attention to the bicycle sport, participating and loving this kind of sport. From " incomprehension" to " comprehension ", from " trying" to " love ", people is delivering the healthy and upward movement sport culture one by one, group by group.
http://www.specialized.com
Weibo:Specialized中国
微信：Specialized中国