上海招聘

职位描述：
Content Writer - Select Property Group – Shanghai Office, China

Role Overview

Based in the Shanghai office, you will work as part of the China marketing team whose focus is to present the company and its products in the best possible way and generate sales leads throughout region. You will work closely with the China Marketing Manager and the Content, CRM, Creative, Development and Marketing teams in Dubai and the UK and play a key role in the creation of relevant and interesting content to drive site traffic, social media exposure, company sales and enhance brand recognition. The content you produce will take multiple forms including social media posts, articles, videos, blogs, surveys, newsletters, whitepapers and so on, populating several online platforms and offline assets. You will be responsible for driving the China team’s content marketing strategy so creative thinking as well as creative writing is key to this role.

Key Responsibilities

? Localise and translate the company’s core sales messaging, articles, sales assets and other written material to meet the needs of our target audience within China.
? Conceive, create and deliver interesting and engaging content to a target audience across various channels, with a focus on China’s social media platforms.
? Research and locate new subject matter for content, with a focus on Chinese property investors.
? Stay up-to-date with industry, national and international news to act on opportunities and produce timely and relevant content.
? Contribute to the creation of sales assets providing research and copy writing skills.
? Ensure content created around the business is grammatically correct whilst maintaining the correct tone of voice depending upon the intended audience.
? Prioritise own workload and work to tight deadlines.
? Participate in sales messaging.

Requirements

? Qualifications: Ideally University Degree or equivalent.
? Experience: Previous experience in a content role and knowledge of content marketing
? Key Skills: Creative thinker, organised, diligent. Fluent, written and spoken, English and Chinese Mandarin.
? Communication: Strong copy writing skills, with the ability to tailor content to the audience.
? Workload Management and Approach: The property market is fast moving and so this role demands excellent time management and an ability to prioritise workload and deliver to deadlines. A quick learner who can work under his or her own initiative. Thrives in a fast-paced team environment that is spread across international offices.
? Candidate Requirements: The role requires a creative, enthusiastic individual who can not only come up with ideas but execute campaigns efficiently and effectively. The ideal candidate would have a good understanding of content marketing with examples of successful content campaigns to their name, particularly across key China social media channels is key (WeChat/Weibo). Knowledge and experience with financial products, markets, investments and property would be extremely beneficial to a candidate applying for this role. 举报 分享

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